Case study · Basic SEO optimization on Horoshop
Basic SEO optimization of a kitchen sink and plumbing store
Basic SEO optimization of an online store for plumbing fixtures and kitchen appliances on Horoshop, February 2025. The platform template assembled the Titles and some of the descriptions: in categories – duplicate names and the auto-text "Products in stock", in products – "Buy" and numeric codes. LightSEO optimized every page of the site; examples are below.
What it was like
Horoshop template tags and random descriptions
This is how the store's page tags looked in the checker panel before the work began.
Template and duplicate names in the Title
Category Titles looked like "name – buy in the online store …". In subcategories the name was duplicated: "Ovens Ovens …", "Granite sinks Sinks …" – 67 and 72 characters, in the red zone of the panel.
Auto-text and random descriptions
The template assembled the Description of some categories and the contacts page: "Buy … – in the online store … Products in stock: … from … Delivery … Reviews". On the contacts page the counter showed 0 products. Other categories had short descriptions with typos – 85 and 103 characters.
"Buy" and codes in product Titles
Product Titles started with "Buy" and contained a long numeric code – 83 and 96 characters. The Description was a comma-separated list of names or only repeated the product name – 43 characters.
In numbers
Figures from the tag checker panel
13
examples in the screenshots: home, categories, brand, contacts, product pages
116 → 162
characters in the Description of the granite sinks category instead of auto-text
83 → 61
characters in the product page Title without "Buy" and the numeric code
How we worked
What we changed on the store's pages
We set shared formulas for categories and products, and the contacts page got its own tags.
- Step 01
One formula for categories
The category Title looks like "name – buy at a good price …". The Description starts with "Buy" and the category name, followed by advantages with emoji: wide product range, quality brands, quality guarantee, fast delivery across Ukraine.
- Step 02
No duplicates in subcategories
We removed the repeated name and the parent category name from subcategory Titles: 67 → 61, 72 → 60, 67 → 46 characters. The short descriptions with typos were replaced by the same formula with advantages – from 154 to 168 characters.
- Step 03
Template for product pages
We removed "Buy" at the start and the numeric code from the Title: 83 → 61 and 96 → 72 characters. Instead of a list of names, the Description contains the product name, the store's advantages and the phone number – 177 and 188 characters.
- Step 04
Custom tags for contacts
The contacts page got tags without "buy": the Title "Contacts – Online store …" is 38 characters instead of 59. The 160-character Description presents the plumbing and kitchen appliance store with delivery across Ukraine.
Before and after
SEO tags: before and after
Seven of the 13 pages of this case study in screenshots of the tag checker panel. The store name and domain are hidden.
Category: granite sinks
The template description with the "Products in stock" counter was replaced with a description of the store's advantages: 116 → 162 characters. The Title was rewritten to the "buy at a good price" formula, with the same length – 54 characters.
Category: granite sinks of one brand
The duplicate parent category "Granite sinks Sinks …" was removed from the Title: 67 → 61 characters. The 103-character short description with a typo was replaced with a 164-character sales description.
Category: ovens of one brand
The duplicate "Ovens Ovens" was removed from the Title: 72 → 60 characters. The 85-character short description with an error was replaced with a 168-character description with the store's advantages.
Category: siphons
The parent category name "Accessories and Dispensers" was removed from the Title: 67 → 46 characters. The auto-text with the product counter was replaced with a description of the advantages: 128 → 154 characters.
Contacts page
The "buy" template was removed from the contacts page: Title "Contacts – Online store …", 59 → 38 characters. The description with "Products in stock: 0" was replaced with an invitation to visit the page and the store's advantages: 111 → 160 characters.
Product: granite sink
"Buy" at the start and the long numeric code were removed from the Title: 83 → 61 characters. The 73-character description made of a comma-separated list of tags was rewritten as a sales description with the phone number – 177 characters.
Product: towel warmer
The description only repeated the product name (43 characters); now it is 188 characters with advantages and the phone number. "Buy" and the code were removed from the Title: 96 → 72 characters, and the panel still marks it red.
Result
Correct snippets on every page
Basic SEO optimization covered every page of the site: the home page, catalog sections, product pages and information pages. The screenshots above are examples that show how the Title, Description and H1 changed.
The case study pages got new Titles and Descriptions. The auto-text "Products in stock … from …" disappeared from categories and contacts. Category Titles in the screenshots are 46 to 61 characters long, Descriptions 154 to 168 characters, both in the green zone of the panel. Product Titles no longer contain "Buy" and numeric codes.
The panel still marks the Title of one product page (72 characters) red – it is worth shortening. The snippet is the first thing a shopper sees in Google, so neat tags are worth having before launching ads and SEO promotion.
BASIC package
Basic SEO optimization of your Horoshop store
Title, Description and H1 for all pages of the website: home page, categories, product pages, information pages. We replace the platform's template tags with texts containing search queries.
- Title and Description
- H1 on every page
- Templates for categories and products
- Before and after report
from $150
Free consultation
Want these tags for your store?
Send us your store's address – we will check which Titles and Descriptions the platform generates now and propose a scope of work. We reply Mon–Fri from 9:00 to 18:00.
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00