Case study · Basic SEO optimization on Horoshop
Basic SEO optimization of a mattress online store
Basic SEO optimization of a mattress online store on Horoshop, November 2024. The platform template generated the tags: the home page had no H1, the home page description contained the auto-text "Products in stock: 0", and the Description of the catalog section and of the payment and delivery page was empty. LightSEO optimized every page of the site; examples are below.
What it was like
Horoshop template tags, empty descriptions and a home page without an H1
This is how the Title and Description of eight store pages looked before the work started.
Repetitions and SKUs in Titles
Category Titles were built by the formula "… – buy in the online store …", the word "mattresses" appeared in them twice, and their length was 71 and 76 characters. Product page Titles contained the attribute name "Mattress size (WxL)" and the SKU – 90 and 100 characters.
Auto-text or an empty description
The home page Description consisted of "Buy Home" and "Products in stock: 0" – 99 characters, red zone. Category descriptions contained the product counter and a "from" price, and product pages the store's phone number. The catalog section and the "Payment and delivery" page had no Description.
A home page without an H1 or a query
The home page had no H1. The home page Title was 38 characters long: the store name and the generic phrase "mattress online store", without a query about orthopedic mattresses. Service pages had Titles with a double tail "… – mattress online store".
In numbers
What the checking panel showed
8
examples in the screenshots: home, 4 catalog sections, 2 products, payment and delivery
99 → 166
characters in the home page Description: from the red zone to the green one
0 → 1
H1 on the home page
How we worked
Four steps for a mattress store
Work on the tags within the basic SEO optimization package.
- Step 01
Analysis of the platform's tags
We checked the home page, categories, brand page, product pages and payment page in the SEO tag panel: template phrases, repetitions, Title and Description length, the number of H1s.
- Step 02
Separate tags for the home page and catalog
For the home page we wrote a Title with the query "orthopedic mattresses" and a Description with the types of mattresses: spring, springless, orthopedic, children's. The catalog section got the query "catalog of mattresses and accessories". The home page now has an H1.
- Step 03
Formulas for categories and products
Categories got one Title formula "Buy … for comfortable sleep – …", and product pages – "… buy in the store …" without the attribute name and SKU. The descriptions have the query in brackets, the store's advantages and delivery across Ukraine.
- Step 04
Snippet check
We checked every page after the changes: the Description is in the green zone of the panel, the page has one H1, the robots tag is ALL.
Before and after
SEO tags: before and after
Screenshots of the SEO tag checking panel before and after the work; the store name is hidden.
Home page
The template Description with "Buy Home" and "Products in stock: 0" (99 characters, red zone) was replaced with text about the types of mattresses (166 characters). The Title got the query "orthopedic mattresses", and the page got an H1 (0 → 1).
Category: spring mattresses
The Title without the repeated word "mattresses" was shortened from 76 to 57 characters, with the query at the start. The template description with the product counter and the "from" price was replaced with the store's advantages and delivery across Ukraine (137 → 172 characters).
Category: sofa mattresses
The Title without the doubled word "mattresses" was shortened from 71 to 56 characters. Instead of the product counter, the description names the store's advantages and delivery across Ukraine (131 → 162 characters).
Catalog section of mattresses and accessories
Before the work, the Description was missing, and the Title consisted of the word "Catalog", the store name and the tail "… – mattress online store". Now the Title contains the query "catalog of mattresses and accessories" (69 characters), and the 182-character description names the store's advantages.
Brand page: all products of the brand
"TM" and quotation marks around the brand name were added to the brand page Title (50 → 55 characters). The Description was restructured: the brand name in brackets, the number of products and the "from" price separated by arrows, delivery across Ukraine added (140 → 160 characters).
Product: orthopedic mattress
The attribute name "Mattress size (WxL)" and the SKU were removed from the Title, and the size stayed: 100 → 66 characters. The Description got the query in brackets, the brand's mattress line and delivery across Ukraine, and the phone number was removed from the description (149 → 164 characters).
Product: springless mattress
The Title without the attribute name and SKU was shortened from 90 to 58 characters, moving from the red zone to the green zone. The Description got the query in brackets, the brand's mattress type and delivery across Ukraine instead of the phone number (145 → 155 characters).
"Payment and delivery" page
Before the work, the Description was missing, and the Title had a double tail with the store name. Now the Title takes 47 characters instead of 58, and the 158-character Description names the page and the store's advantages.
Result
Correct snippets on every page
Basic SEO optimization covered every page of the site: the home page, catalog sections, product pages and information pages. The screenshots above are examples that show how the Title, Description and H1 changed.
Every page of the site got a Title with a search query and a Description with the store's advantages. All Descriptions are in the green zone of the panel (155–182 characters), and five of the eight Titles are too. The panel still marks the Titles of the home page, the catalog section and one product page as long: 74, 69 and 66 characters. The home page now has an H1, and every other page has exactly one. The category and product formulas will insert the query into every new catalog page.
A shopper sees the Google snippet before the site itself. Descriptions with the store's advantages instead of template phrases are worth preparing before launching ads and SEO promotion – they tell the shopper about the product range and delivery even before the click.
BASIC package
Basic SEO optimization of your Horoshop store
Title, Description and H1 for all pages of the website: home page, categories, product pages, information pages. We replace the platform's template tags with texts containing search queries.
- Title and Description
- H1 on every page
- Templates for categories and products
- Before and after report
from $150
Free consultation
Want these tags for your store?
Send us your store's address – we will check which tags the platform currently generates and propose a scope of work. We reply Mon–Fri from 9:00 to 18:00.
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00