Case study · Basic SEO optimization on Horoshop
Basic SEO optimization of an online store of interior and entrance doors
Basic SEO optimization of an online store of interior and entrance doors on Horoshop, September 2024. The platform built the tags from a template: on the home page – "Buy Home" and "Products in stock: 0 from", the contacts page had no description, and product pages contained the model code and a phone number. LightSEO optimized every page of the website, examples are below.
What it was like
Horoshop template tags and empty descriptions
This is how the checker panel showed the store's Title and Description before the work began.
Titles from the platform formula
The home page had a 38-character Title "… – door online store" without the query "buy". Categories got the tail "– buy in the online store …", products – "in the online store …". The product page Title included the model code, and its length reached 96 characters.
Autotext instead of a description
The Description consisted of "Buy" and the page name, the "Products in stock" counter, "Delivery" and "Reviews". On the home page this produced "Buy Home" and "0 from" without a price. On product pages the store's phone number ended up in the description.
Empty and short descriptions
The contacts page had no Description at all, the panel showed "Description is missing!". The home page Description had 101 characters, the entrance doors category – 117. The panel marked both descriptions red.
In numbers
What the checking panel showed
7
examples in the screenshots: home page, categories, brand page, contacts and products
101 → 155
characters in the home page Description: from the red zone to the green one
0 → 166
characters in the contacts page Description: the description appeared
How we worked
Four steps of basic optimization
What we changed on the home page, in categories, on the brand and contacts pages and on product pages.
- Step 01
Analysis of the platform's tags
We checked the Title and Description of the home page, categories, the manufacturer's brand page, contacts and product pages. We found "Buy Home" with an empty counter, a page without a description, and the model code and phone number in product tags.
- Step 02
Home page and contacts by hand
The home page got a Title with the query "Buy interior and entrance doors in Ukraine" (38 → 59 characters) and a Description about the product range and manufacturer brands (101 → 155). For contacts we wrote a 166-character description that leads to the product range.
- Step 03
One formula for categories
Both categories got the Title "Buy … in Ukraine – Great prices – …" with the query at the beginning. The Description lists direct supplies from manufacturers, promotions and discounts, and fast delivery across Ukraine. On the brand page the Title was shortened from 62 to 51 characters.
- Step 04
Template for product pages
The product Title is now "Buy … inexpensively in Ukraine – …": without the model code and "in the online store". The Description shows the price and advantages, and the phone number was removed from it. The Title went down from 72 to 67 and from 96 to 91 characters.
Before and after
SEO tags: before and after
Screenshots of the SEO tag checking panel before and after the work; the store name and domain are hidden.
Home page
The Title "… – door online store" got the query "Buy interior and entrance doors in Ukraine" (38 → 59 characters). The template with "Products in stock: 0 from" (101, red zone) was replaced with a description of the product range and manufacturer brands (155).
Category: interior doors
The Title starts with the query: "Buy Interior doors in Ukraine – Great prices – …" (59 → 64 characters). The product counter and the "from" price in the description were replaced with the store's advantages with emoji (123 → 172).
Category: entrance doors
The Title follows the same scheme: "Buy" at the beginning, "Great prices" at the end (54 → 59 characters). The Description moved from the red zone to the green one (117 → 167): direct supplies, promotions and discounts, delivery across Ukraine.
The "Contact information" page
Instead of "Description is missing!" the page got a 166-character description that leads to the range of interior and entrance doors. The Title stayed at 52 characters, and the hyphen in it was replaced with a dash.
Product: interior door
The model number and "in the online store" were removed from the Title, and "inexpensively in Ukraine" was added (72 → 67 characters, the panel still marks the length red). The description shows the product price and advantages instead of the phone number (125 → 188).
Product: entrance door
The product code and "in the online store" were removed from the Title (96 → 91 characters), the long model name keeps it in the red zone. The Description got the price and advantages instead of the phone number (149 → 203).
Result
Correct snippets on every page
Basic SEO optimization was done for every page of the website: the home page, catalog sections, product pages and information pages. The screenshots above are examples that show how the Title, Description and H1 changed.
The home page got a Title with the query "buy interior and entrance doors" and a Description about the product range. Categories share a formula with the query at the beginning and the store's advantages in the description, and the contacts page has its own description. The Descriptions of all pages in this case study are in the green zone of the panel. Product pages show the price, and the phone number is gone from their descriptions. The Title of two products with long names stayed in the red zone. The home page has no H1 either before or after the work.
The snippet is the first thing a buyer sees in Google before visiting the website. A query in the Title and advantages in the Description are worth having before launching ads and SEO promotion: they are what the buyer uses to decide whether to open the page.
BASIC package
Basic SEO optimization of your Horoshop store
Title, Description and H1 for all pages of the website: home page, categories, product pages, information pages. We replace the platform's template tags with texts containing search queries.
- Title and Description
- H1 on every page
- Templates for categories and products
- Before and after report
from $150
Free consultation
Want these tags for your store?
Send us your store's address – we will look at which tags the platform generates now and propose a scope of work. We answer Mon–Fri from 9:00 to 18:00.
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00