Case study · Basic SEO optimization on Horoshop
Basic SEO optimization of an online store of air purifiers
Basic SEO optimization of an online store of air purifiers and humidifiers, filters and air quality sensors on Horoshop, March 2025. The tags were generated by the platform template: category Titles repeated the name of the parent category, the descriptions had the auto-text "Products in stock: 0 from", and the home page had no H1. LightSEO optimized every page of the website, examples are below.
What it was like
Horoshop template tags, duplicates in the Title and a home page without H1
This is how the Title and Description of 11 store pages looked before the work began.
Duplicate category names in the Title
The template built the category Title from the name of the parent category and its own: "Air humidifiers and accessories Air humidifiers – buy in the online store …" – 88 characters. The filters category got a Title without a query: "Air purifiers and accessories Filters".
Auto-text in descriptions
The Description of the home page and contacts consisted of "Buy Home" or "Buy Home Contacts" and "Products in stock: 0 from" – 95 and 104 characters, the red zone of the panel. Category descriptions contained the product counter and the "from" price, and product pages – the store's phone number.
Home page without H1, SKUs on product pages
The home page had no H1, and its Title started with the store name. Product page Titles looked like "Buy + name + SKU + in the online store …" – 68, 81 and 86 characters.
In numbers
What the checking panel showed
11
examples in the screenshots: home page, five categories, contacts, three products and a brand
95 → 164
characters in the home page Description: from the red zone to the green one
0 → 1
H1 on the home page
How we worked
Four steps for an air purifier store
Work on the tags within the basic SEO optimization package.
- Step 01
Analysis of the platform's tags
In the SEO tag panel we checked the home page, five categories, contacts, the brand page and three product pages: template phrases, duplicate names, auto-text, Title and Description length, the number of H1s.
- Step 02
Separate tags for the home page, contacts and the brand
The home page Title starts with the query "Professional air purifiers and humidifiers", and the Description lists purifiers, humidifiers, quality sensors, product selection and consultation. An H1 appeared on the home page. Contacts got a short 34-character Title, and the brand page – the Title "TM … product catalog – in stock at the store …".
- Step 03
Formulas for categories and products
Categories got a single Title formula: the search phrase at the beginning, then "Buy at a good price" with the city and Ukraine, without duplicating the parent category. Product pages – "… buy at the store …" without the SKU. The product counter was removed from category descriptions and the phone number from product page descriptions, replaced with expert consultation and product selection, and on product pages – delivery across Ukraine.
- Step 04
Snippet check
We checked every page after the changes: all Descriptions are in the green zone of the panel (153–171 characters), and every page has one H1. Product page Titles went down from 68–86 to 54–72 characters.
Before and after
SEO tags: before and after
Screenshots of the SEO tag checker panel before and after the work: home page, three categories, contacts, two product pages and the brand page. The store name is hidden.
Home page
The Title with the store name in first place was replaced with the query "Professional air purifiers and humidifiers". The template Description "Buy Home … 0 from" (95 characters, red zone) was replaced with a 164-character description of the product range, and an H1 appeared on the page (0 → 1).
Category: air purifiers
The Title with a duplicate of the parent category name (84 characters) was rewritten for the query "professional air purifiers" with geo (73 characters). The Description with the product counter and the "from" price was replaced with the store's advantages: expert consultation and product selection.
Category: air humidifiers
The Title "Air humidifiers and accessories Air humidifiers – buy …" (88 characters) was replaced with the query "Professional air humidifiers" with geo (75 characters). The Description was rewritten around the store's advantages, and the product counter was removed.
Category: filters for air purifiers
The keyword-free template "Air purifiers and accessories Filters" (74 characters) was replaced with the search phrase "Filters for air purifiers" with geo. The product counter and the "from" price were removed from the Description, and the store's advantages were added.
Contacts page
The template "Home Contacts – buy in the online store …" was replaced with a short Title for the contacts page (52 → 34 characters). The Description "Buy Home Contacts … 0 from" (104 characters, red zone) was replaced with a 161-character invitation featuring advantages.
Product page: air purifier
The product name was moved to the beginning of the Title, the SKU was removed, and the length was cut from 68 to 54 characters – the green zone. The Description shows advantages instead of the store's phone number: a wide choice, consultation, delivery across Ukraine.
Product page: ultrasonic air humidifier
The product name was moved to the beginning of the Title, the SKU was removed, and the length was cut from 86 to 72 characters. The phone number was removed from the Description, and the description was expanded with the store's advantages (171 characters).
Brand page
The Title "All products … – in the online store …" (45 characters) was rewritten as "TM … product catalog – in stock at the store …" (58 characters). The Description got a structure: number of products, the "from" price, product selection, consultation and delivery – 165 characters.
Result
Correct snippets on every page
Basic SEO optimization was done for every page of the website: the home page, catalog sections, product pages and information pages. The screenshots above are examples that show how the Title, Description and H1 changed.
Every page of the website got a new Title and Description with the store's advantages. All Descriptions are in the green zone of the panel: 153–171 characters. The Titles of the home page, contacts, the brand page and one product page are in the green zone too. The panel still marks the Titles of five categories and two product pages as long: 67–77 characters. An H1 appeared on the home page, and every other page has exactly one.
A buyer sees the snippet in Google before the website. Neat tags are worth having before launching ads and SEO promotion: they tell the buyer about the product range, product selection and delivery before visiting the website.
BASIC package
Basic SEO optimization of your Horoshop store
Title, Description and H1 for all pages of the website: home page, categories, product pages, information pages. We replace the platform's template tags with texts containing search queries.
- Title and Description
- H1 on every page
- Templates for categories and products
- Before and after report
from $150
Free consultation
Want these tags for your store?
Send us your store's address – we will check which tags the platform currently generates and propose a scope of work. We reply Mon–Fri from 9:00 to 18:00.
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00