Case study · Basic SEO optimization on Horoshop
Basic SEO optimization of a lighting and decor online store
Basic SEO optimization of an online store selling lighting and interior goods on Horoshop, October 2024: light fixtures, home decor, electrical fittings, furniture. The Description field was empty on all 8 pages, and the Title consisted of the page name and the store name. LightSEO optimized every page of the site; examples are below.
What it was like
Empty descriptions and a Title made of the store name
This is how the tags of 8 store pages looked before the work started.
Description empty on every page
The checker panel showed "Description is missing" on all 8 pages: the home page, three categories, two product pages, contacts and the brand page.
Title from the platform template
The home page Title consisted of the store name and the words "online store" – 33 characters. The other pages got the formula "page name – … online store": "Lighting – …", "Contact information – …".
Short names and long product pages
Categories had one-word names without a search keyword: "Surface-mounted", "Tables". The Titles of product pages with the store name at the end had 69 and 67 characters, and the panel marked them red. On the home page the panel showed 0 H1.
In numbers
Figures from the tag checker panel
8
examples in the screenshots: home page, three categories, two products, contacts, brand
0 → 164
characters in the home page Description: the store's product lines instead of an empty field
69 → 62
characters in the product page Title: from the panel's red zone to green
How we worked
What we changed on the store's pages
We wrote the home page by hand, gave categories full search names and set shared formulas for products and the brand.
- Step 01
Hand-written home page tags
The home page Title lists the store's product lines: "… for Lighting, Decor and Stylish Interiors" – 70 characters. The 164-character Description names light fixtures, home decor, electrical fittings and furniture, discounts for regular customers and terms for designers.
- Step 02
Full category names
Short names were expanded to search keywords: "Surface-mounted" to "Surface-Mounted Spotlights", "Tables" to "Coffee Tables". A category Title looks like "keyword – buy at a good price at …". The Description starts with "Buy" and the keyword, followed by discounts for regular customers, a wide selection, quality and delivery across Ukraine.
- Step 03
Template for product pages
The "– … online store" tail in the Title was replaced with "– buy at …": 62 and 60 characters instead of 69 and 67. The Description inserts the product name and lists the benefits: a wide selection, high quality, fast delivery across Ukraine – 153 and 151 characters.
- Step 04
Contacts and brand page
Contacts got the Title "Contact information – Online store …" with 50 characters and a description with the store's product lines with 161 characters. The brand page got the template "All TM … products – at the … online store" with 56 characters and a description with 150: the number of products in stock, the "from" price, delivery across Ukraine, the store's phone number.
Before and after
SEO tags: before and after
All 8 pages of the case study in screenshots of the tag checker panel. The store name and page addresses are hidden.
Home page
The Title made of the store name and the words "online store" (33 characters) was replaced with a Title listing the store's product lines – 70 characters, and the panel marks it red. The empty Description field was filled with a 164-character description.
Category: lighting
The template "Lighting – … online store" was replaced with "Lighting and Light Fixtures – buy at a good price at …" – 62 characters. A 178-character Description with the store's benefits appeared.
Category: surface-mounted spotlights
The one-word "Surface-mounted" in the Title was expanded to the keyword "Surface-Mounted Spotlights" – 65 characters instead of 44. A 181-character Description was added.
Category: coffee tables
The generic "Tables" was replaced with the exact keyword "Coffee Tables" – the Title has 54 characters instead of 41. A 170-character Description was added.
Contacts
The Title was shortened from 56 to 50 characters: "Contact information – Online store …". A 161-character Description listing the store's product lines was added.
Product: spotlight
The Title was shortened from 69 to 62 characters, and the panel now marks it green. A 153-character Description with the store's benefits was added.
Product: towel holder
The Title was shortened from 67 to 60 characters and now includes "buy". The empty Description field was filled with a 151-character description.
Light fixture brand page
The Title "brand name – … online store" was replaced with the template "All TM … products" – 56 characters instead of 43. A 150-character Description was added: the number of products in stock, the "from" price, delivery and the store's phone number.
Result
A Description on each of the 8 pages
Basic SEO optimization was carried out for every page of the site: the home page, catalog sections, product pages and information pages. The screenshots above are examples that show how the Title, Description and H1 changed.
Every page of the site got a Description – from 150 to 181 characters, in the panel's green zone. Category Titles contain full search names and the word "buy", product page Titles have 60–62 characters and are in the green zone too. The Descriptions of product pages and the brand page follow one scheme, and each contains the product or brand name. On every page the robots tag is set to ALL.
The home page Title has 70 characters and the panel marks it red, and the panel still shows 0 H1 on the home page – these are the next fixes. The snippet is the first thing a shopper sees in Google, so tidy tags are worth having before launching ads and SEO promotion.
BASIC package
Basic SEO optimization of your Horoshop store
Title, Description and H1 for all pages of the website: home page, categories, product pages, information pages. We replace the platform's template tags with texts containing search queries.
- Title and Description
- H1 on every page
- Templates for categories and products
- Before and after report
from $150
Free consultation
Want these tags for your store?
Send us your store's address – we will check which Titles and Descriptions the platform generates now and propose a scope of work. We reply Mon–Fri from 9:00 to 18:00.
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00