Case study · Basic SEO optimization on Horoshop
Basic SEO optimization of a peony online store
Basic SEO optimization of a peony online store on Horoshop, May 2025. The Description was assembled from a template with a "Products in stock" counter, and on the home page and in contacts it had the typo "Buy Buuy". Category and product Titles had the tail "buy at the online store …", and the home page had no H1. LightSEO optimized every page of the site; examples are below.
What it was like
Template tags, a typo and no H1 on the home page
This is what the Title and Description of five store pages looked like before the work started.
Title from the platform template
Categories had the Title "… – buy at the online store …", and the product page had "Buy … at the online store …" with the SKU in the name. The product page Title took 66 characters – the panel's red zone.
Autotext instead of a description
The Description of the home page, categories and contacts was assembled from a template: "Buy" and the page name, the number of products in stock, the "from" price, "Delivery", "Reviews". On the home page and in contacts the counter showed "Products in stock: 0". The descriptions of cut peonies and the product page had 111 and 119 characters – the red zone.
A typo, glued tags and no H1
The home page description had a repetition with the typo "Buy Buuy". The contacts Title was glued together from the home page Title, the page name and the template "buy at the online store …" – 121 characters, the red zone. The home page had no H1.
In numbers
What the checking panel showed
5
examples in the screenshots: home page, two categories, contacts, product page
121 → 52
characters in the contacts Title: from the red zone to green
0 → 1
H1 on the home page
How we worked
Four steps of basic optimization
The same order of work as in the basic SEO optimization package.
- Step 01
Analysis of pages and queries
We checked which Titles and Descriptions the platform generates for the home page, categories, products and contacts, and selected queries: "buy peonies in a box", "cut peonies with delivery", "fresh peonies wholesale".
- Step 02
Hand-written tags for the home page and cut peonies
We wrote the Title and Description by hand for the home page and the cut peonies category: the query at the start of the title, "with delivery across Ukraine" in the Title, the store's benefits and emoji in the description. The category description addresses florists, and the Title has "fresh peonies wholesale".
- Step 03
Formulas for a category, a product and contacts
We replaced the platform templates with our own formulas: "… – buy at a good price at the … store" for herbaceous peonies, "Buy … with delivery across Ukraine – …" for the product page, "… – Online store …" for contacts. The descriptions have the price, home-grown peonies, fast delivery. The SKU and phone number were removed from the product tags.
- Step 04
H1 and lengths in the green zone
We added an H1 to the home page, and the other pages kept a single H1. Titles now have 52–65 characters and Descriptions 152–161 characters: the green zone of the checker panel.
Before and after
SEO tags: before and after
Screenshots of the SEO tag checking panel before and after the work; the store name is hidden.
Home page
The Title was rewritten for the query "buy peonies in a box with delivery across Ukraine" (60 → 62 characters). The template Description with the typo "Buy Buuy" and "Products in stock: 0" was replaced with a text with benefits and emoji (152 → 153 characters), and an H1 appeared (0 → 1).
Category: cut peonies
The template Title "Peonies – buy at the online store …" (49 characters) was rewritten for the queries "buy cut peonies with delivery across Ukraine" and "fresh peonies wholesale" (65 characters). The short template Description (111 characters, the red zone) was replaced with a text with an offer for florists (161 characters).
Category: herbaceous peonies
In the Title the template "buy at the online store" was replaced with "buy at a good price at the store" (61 → 60 characters). The Description with the "Products in stock" counter was replaced with a text about the price, the store's own range and fast delivery (123 → 156 characters).
Contacts page
The Title glued together from the home page Title and the template (121 characters, the red zone) was shortened to 52 characters: "Contact information – Online store …". The template Description with the typo "Buuy" was replaced with a text with benefits and the phone number (173 → 152 characters).
Product page: Angel Cheeks peony
The SKU and the template "at the online store" were removed from the Title, and "with delivery across Ukraine" was added (66 → 65 characters, from the red zone to green). The short Description with the phone number (119 characters, the red zone) was replaced with a text with benefits and emoji (158 characters).
Result
Correct snippets on every page
Basic SEO optimization was carried out for every page of the site: the home page, catalog sections, product pages and information pages. The screenshots above are examples that show how the Title, Description and H1 changed.
Every page of the site got a Title with a commercial query and a Description with the store's benefits. All Titles are in the panel's green zone (52–65 characters), and so are all Descriptions (152–161 characters). An H1 appeared on the home page, and the other pages have exactly one. The descriptions of the category, product and contacts are built from templates with the page name, so new products get a description by the same formula.
The snippet is the first thing a shopper sees in Google before visiting the site. Tidy titles and descriptions without typos and boilerplate phrases are worth having before launching ads and SEO promotion: work with search traffic starts with them.
BASIC package
Basic SEO optimization of your Horoshop store
Title, Description and H1 for all pages of the website: home page, categories, product pages, information pages. We replace the platform's template tags with texts containing search queries.
- Title and Description
- H1 on every page
- Templates for categories and products
- Before and after report
from $150
Free consultation
Want these tags for your store?
Send us your store's address – we will check which tags the platform currently generates and propose a scope of work. We reply Mon–Fri from 9:00 to 18:00.
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00