Case study · Basic SEO optimization on Horoshop
Basic SEO optimization of a household chemicals and cleaning supplies store
Basic SEO optimization of an online store selling household chemicals and cleaning supplies on Horoshop, November 2024. The tags were generated by the platform template: "Buy Home" in the home page description, double category names in the Title, the SKU and phone number on product pages. LightSEO optimized every page of the site; examples are below.
What it was like
The Horoshop template in the Title and boilerplate phrases in descriptions
This is how the tags of 8 store pages looked before the work started.
Boilerplate phrases in descriptions
The home page description looked like "Buy Home – at the Online store … Products in stock: 0 from … Delivery … Reviews", 99 characters. Categories got the same auto-text with the number of products and the "from" price.
Double category names in the Title
A subcategory Title consisted of the parent category name, its own name and the tail "buy at the online store …". For dishwashing sponges it had 100 characters, for floor cleaners 94, and the panel marked both red.
SKUs, a phone number and an empty description
Product page Titles started with "Buy" and contained the SKU – 81 and 96 characters, and the description had the phone number. The "Payment and delivery" page had no description. The home page lacked an H1, and its Title had 29 characters.
In numbers
Figures from the tag checker panel
8
page examples in the screenshots
99 → 164
characters in the home page Description: a description of the range instead of boilerplate phrases
100 → 61
characters in the dishwashing sponges Title: from the red zone to green
How we worked
What we changed on the store's pages
We wrote the home page by hand and set templates for categories and products.
- Step 01
Hand-written home page tags
The home page Title lists the store's product lines: goods for cleaning, laundry and home care – 70 characters, and the panel marks it as too long. The 164-character Description names the range: cloths, mops, cleaning products, appliance care.
- Step 02
One formula for categories
A category Title now looks like "category name – Buy at a good price at the … store", without the parent category name: 61–63 characters. The Description starts with "Buy" and the category name, followed by a wide selection and fast delivery across Ukraine with emoji.
- Step 03
Template for product pages
We removed the SKU and the opening "Buy" from the Title: now the product name comes first, followed by "buy at the … store". The phone number was removed from the description, which now has the product category and the store's benefits.
- Step 04
"Payment and delivery" and the brand
The "Payment and delivery" page got a 163-character description, and the double separator was removed from its Title. The brand page description was rebuilt with arrow bullets, and its Title grew from 52 to 57 characters.
Before and after
SEO tags: before and after
All 8 pages of the case study in screenshots of the tag checker panel. The store name, brand, domain and phone number are hidden.
Home page
The 29-character Title was replaced with a 70-character list of the store's product lines, and the panel marks it as too long. The description with "Buy Home" and "Products in stock: 0 from" (99 characters) was replaced with a 164-character description of the range.
Category: dishwashing liquids
The auto-text "Products in stock: … from … UAH" was replaced with a description with the store's benefits: 123 → 168 characters. The Title got the formula "Buy at a good price at the … store" and has 62 characters.
Category: dishwashing sponges
The Title repeated the parent category "Sponges, cloths, mops and microfiber" and had 100 characters. Now it has 61 characters with the keyword "Dishwashing sponges" at the start, and the description was rewritten: 160 → 167 characters.
Category: floor cleaners
The Title with the parent category name "Surface cleaning products" (94 characters) was shortened to 63 characters with the keyword at the start. The description with boilerplate auto-text was replaced with a description with benefits: 154 → 169 characters.
"Payment and delivery" page
There was no description, and the panel showed "Description is missing". Now the description has 163 characters, and the double separator was removed from the Title: 49 → 47 characters.
Product: toilet tablets
We removed the SKU and the opening "Buy" from the Title, and the product name comes first: 81 → 65 characters, the counter turned green. The phone number was removed from the description, which now has the product category: 133 → 164 characters.
Product: laundry sheets for white clothes
We removed the SKU from the Title, and the product name comes first: 96 → 80 characters, the panel still marks it red. The description with the phone number was replaced with a description with the product category: 148 → 178 characters.
Brand page
The Title kept the formula "All … products – at the … online store": 52 → 57 characters. The description was rebuilt with arrow bullets, with fast delivery across Ukraine and the phone number added: 139 → 157 characters.
Result
New snippets on each of the 8 pages
Basic SEO optimization was carried out for every page of the site: the home page, catalog sections, product pages and information pages. The screenshots above are examples that show how the Title, Description and H1 changed.
Every page of the site got new Titles and Descriptions. The phrases "Buy Home" and "Products in stock … from … UAH" disappeared from the home page and categories, SKUs from product Titles, the phone number from product descriptions. Category Titles have 61–63 characters and sit in the panel's green zone, and the "Payment and delivery" page got a 163-character description. Robots is set to ALL on every page.
The next fixes are visible in the same screenshots: the home page still has no H1, and the panel marks the Titles of the home page (70 characters) and the laundry sheets (80) red. The snippet is the first thing a shopper sees in Google, so tidy tags are worth having before launching ads and SEO promotion.
BASIC package
Basic SEO optimization of your Horoshop store
Title, Description and H1 for all pages of the website: home page, categories, product pages, information pages. We replace the platform's template tags with texts containing search queries.
- Title and Description
- H1 on every page
- Templates for categories and products
- Before and after report
from $150
Free consultation
Want these tags for your store?
Send us your store's address – we will check which Titles and Descriptions the platform generates now and propose a scope of work. We reply Mon–Fri from 9:00 to 18:00.
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00