Case study · Basic SEO optimization on Horoshop
Basic SEO optimization of an FPV drone frame online store
Basic SEO optimization of the online store of a Ukrainian manufacturer of aluminum frames for FPV drones and quadcopters on Horoshop, August 2024. The tags were generated by platform templates: the home page description started with "Buy Home", and product Titles contained the SKU and the tail "at the online store". LightSEO optimized every page of the site; examples are below.
What it was like
Tags from the Horoshop template, SKUs in the Title and a phone number in descriptions
This is what the Title and Description of five store pages looked like before the work started.
Autotext instead of a description
The Description was assembled from a template: "Buy" and the page name, the number of products in stock, the "from" price, "Delivery", "Reviews". The home page description started with "Buy Home" and had 101 characters – the panel's red zone. On the home page and in contacts the counter showed "Products in stock: 0 from".
SKUs and tails in the Title
Product Titles were built as "Buy … [SKU] at the online store …" and grew to 83 and 126 characters. The category and contacts Titles ended with "– buy at the online store …", and in contacts the store name appeared twice (75 characters).
A phone number in descriptions and a generic home page Title
The template added a phrase about the price, "Delivery", "Reviews" and the store's phone number to product descriptions. The home page Title had 30 characters – "Aluminum frames for FPV drones", without the store name or the word "manufacturer".
In numbers
What the checking panel showed
5
examples in the screenshots: home page, category, 2 products, contacts
101 → 168
characters in the home page Description: from the red zone to the green one
126 → 79
characters in the product page Title: without the SKU and the "at the online store" tail
How we worked
Four steps of basic optimization
Each step is visible in the checker panel screenshots before and after the work.
- Step 01
Analysis of the platform's tags
We checked which Titles and Descriptions Horoshop generates for the home page, category, products and contacts. We found auto-text with a product counter, SKUs in the Title and the phone number in descriptions.
- Step 02
A home page for manufacturer queries
We wrote the home page Title by hand with the phrases "FPV drone frame manufacturer" and "quadcopter frames" (30 → 67 characters). The Description tells about a Ukrainian manufacturer and serial production of frames (101 → 168).
- Step 03
One structure for the category and products
The category and product Titles start with "Buy", contain a word about aluminum and end with the store name. The Description follows a shared formula: "Frames for quadcopter production", the page name, "buy at the … store" and benefits with emoji.
- Step 04
No boilerplate fragments
We removed the SKUs and the "at the online store" tail from product Titles, the phone number from descriptions, and "buy" and the repeated name from contacts. All Descriptions landed in the panel's green zone: from 154 to 170 characters.
Before and after
SEO tags: before and after
Screenshots of the SEO tag checking panel before and after the work; the store name and domain are hidden.
Home page
The Title was rewritten with the phrases "FPV drone frame manufacturer" and "quadcopter frames" (30 → 67 characters). The template Description with "Buy Home" and "Products in stock: 0 from" was replaced with a text about a Ukrainian frame manufacturer with emoji (101 → 168).
Category: FPV drone frames
The Title was rebuilt for the query "buy aluminum FPV drone frames from the manufacturer", with the store name at the end (61 → 66 characters). The template Description with the number of products and the "from" price was replaced with the manufacturer's benefits with emoji (121 → 164).
Product: 7-inch aluminum FPV drone frame
The SKU and the "at the online store" tail were removed from the Title, and "from the manufacturer" was added (83 → 74 characters). The template Description with the store's phone number was replaced with a text about the manufacturer with emoji (137 → 154).
Product: 7-inch frame with a heatsink for the VTX board
The Title was shortened from 126 to 79 characters: the SKU, part of the name and the "at the online store" tail were removed. The Description was rewritten around the manufacturer with emoji, and the phone number was removed from it (180 → 159).
Contacts page
"Buy" and the repeated store name were removed from the Title (75 → 52 characters, the green zone). The template Description with "Buy … Contact information" and "Products in stock: 0 from" was replaced with a description of the manufacturer's store with its benefits (127 → 170).
Search results preview
The home page snippet in Google: before and after
Preview of the home page snippet on desktop and mobile, with the store name and domain hidden.
Before the work, desktop: "Buy Home" and "Products in stock: 0 from" in the description. 
After the work, desktop: "FPV drone frame manufacturer" in the title, and the description covers a Ukrainian manufacturer and serial production of frames. 
Before the work, mobile: the same template description with the product counter. 
After the work, mobile: the title with "Quadcopter frames" is fully visible, and the description tells about the frame manufacturer.
Result
Correct snippets on every page
Basic SEO optimization was carried out for every page of the site: the home page, catalog sections, product pages and information pages. The screenshots above are examples that show how the Title, Description and H1 changed.
The Titles of the home page, the category and products contain a phrase about FPV drone frames and a word about the manufacturer or aluminum, and the contacts Title contains the page name. All Descriptions are in the panel's green zone (154–170 characters) and tell about the manufacturer: serial production, an individual approach, flexible terms of cooperation. The auto-text "Products in stock: 0 from", SKUs and the phone number are gone from the tags. The robots tag is ALL on every page.
The snippet is the first thing a shopper sees in Google before visiting the site. For a frame manufacturer, a description about serial production and terms of cooperation shows the way of working right away. Tidy tags are worth having before launching ads and SEO promotion: work with search traffic starts with them.
BASIC package
Basic SEO optimization of your Horoshop store
Title, Description and H1 for all pages of the website: home page, categories, product pages, information pages. We replace the platform's template tags with texts containing search queries.
- Title and Description
- H1 on every page
- Templates for categories and products
- Before and after report
from $150
Free consultation
Want these tags for your store?
Send us your store's address – we will check which tags the platform currently generates and propose a scope of work. We reply Mon–Fri from 9:00 to 18:00.
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00