Case study · Basic SEO optimization on Horoshop
Basic SEO optimization of a plumbing and heating equipment store
Basic SEO optimization of an online store selling plumbing and heating equipment on Horoshop, December 2024. The tags of categories, products and contacts were generated by the platform template: a double category name in the Title, the "Products in stock" auto-text in descriptions, the SKU and phone number on product pages. LightSEO optimized every page of the site; examples are below.
What it was like
The Horoshop template in the Title and auto-text in descriptions
This is what the tags of 9 store pages looked like before the work started.
A double category name in the Title
A category Title consisted of the parent category name, the subcategory name and the tail "buy at the online store …". For steel radiators it had 92 characters, for faucets 78, and the panel marked both red.
Service auto-text in descriptions
The category Description looked like "Buy [category] – at the Online store … Products in stock: … from … UAH … Delivery … Reviews". Contacts got the same product template: "buy" and "Products in stock: 0 from".
SKUs, a phone number and long Titles
Product page Titles started with "Buy" and contained the SKU before the store name – 89 and 91 characters, and the description had the phone number. The home page Title had 78 characters, and the robots tag was not set on it.
In numbers
Figures from the tag checker panel
9
examples in the screenshots: home page, four categories, brand, contacts, two products
230 → 169
characters in the home page Description: the store's product lines instead of a list of categories
92 → 56
characters in the steel radiators Title: from the red zone to green
How we worked
What we changed on the store's pages
We wrote the home page by hand and set templates for categories and products.
- Step 01
Hand-written home page tags
The home page Title is built around the store name and the phrase "Everything for heating and water supply" – 64 characters. The Description lists the product lines: plumbing and drainage, electrical goods for the home and automation, heating and thermal insulation, bathroom furniture.
- Step 02
One formula for categories
A category Title now looks like "category name – Buy at a good price at the … store", without the parent category name. The Description starts with "Buy" and the category name, followed by benefits with emoji: a wide selection, guaranteed quality, professional support, fast delivery across Ukraine.
- Step 03
Template for product pages
We removed the SKU and the opening "Buy" from the Title: now it is "product name – Buy at the … store". The phone number was removed from the description, and the Description has 154–155 characters with the store's benefits.
- Step 04
Contacts and the brand
Contacts got their own tags: the Title "Contact information – Online store …" with 50 characters and a store description with delivery across Ukraine. The brand page Title was supplemented with the "TM" mark (52 → 57 characters), and the description was rebuilt with arrow bullets.
Before and after
SEO tags: before and after
Eight of the nine pages of the case study in screenshots of the tag checker panel. The store name and page addresses are hidden.
Home page
The panel marked the 78-character Title red, the 230-character Description listed categories, and the robots tag was not set. Now the Title has 64 characters, the Description 169 characters with the store's product lines, and robots is set to ALL.
Category: plumbing and water supply
The auto-text "Products in stock: … from … UAH … Delivery … Reviews" was replaced with a 172-character description with the store's benefits. The Title got the formula "Buy at a good price at the … store" and has 77 characters, and the panel still marks it red.
Category: faucets
The Title repeated the parent category: "Plumbing and water supply Faucets – buy at the online store …", 78 characters. Now the Title "Faucets – Buy at a good price at the … store" has 48 characters, and the description with benefits has 166 characters instead of the auto-text with the number of products.
Category: shower systems
The parent category name "Faucets" was removed from the Title: 64 → 53 characters. The auto-text "Products in stock: … from … UAH" was replaced with a 171-character description with the store's benefits.
Category: steel radiators
The Title "Heating radiators and components Steel radiators – buy at the online store …" had 92 characters, and the panel marked it red. Now the Title has 56 characters, and the description with benefits has 174 characters instead of the auto-text with the number of products.
Contact information
The platform applied the product template to contacts: "… Contact information – buy at the online store …" with 75 characters and a description with "Products in stock: 0 from". Now the Title "Contact information – Online store …" has 50 characters, and the 176-character Description describes the store and delivery across Ukraine.
Product page: steel heating radiator
The Title started with "Buy" and contained the SKU, 89 characters, and the description ended with the phone number. Now the Title "product name – Buy at the … store" has 72 characters, and the description has 154 characters without the phone number.
Product page: gas boiler
We removed the SKU and the template opening "Buy" from the Title: 91 → 73 characters. A 155-character Description with the store's benefits replaced the template with the phone number.
Result
Correct snippets on every page
Basic SEO optimization was carried out for every page of the site: the home page, catalog sections, product pages and information pages. The screenshots above are examples that show how the Title, Description and H1 changed.
Every page of the site got new Titles and Descriptions. The auto-text "Products in stock … from … UAH" disappeared from categories and contacts, and the phone number from product pages. The Titles of the home page, three categories, the brand and contacts are from 48 to 64 characters, in the panel's green zone, and the Descriptions of all pages are from 154 to 176 characters. Every page has one H1 and a robots tag set to ALL.
The Titles of the plumbing and water supply category (77 characters) and of the product pages (72 and 73) are longer than recommended, and the panel marks them red. The phone number remained in the brand page description – these are the next fixes. The snippet is the first thing a shopper sees in Google, so tidy tags are worth having before launching ads and SEO promotion.
BASIC package
Basic SEO optimization of your Horoshop store
Title, Description and H1 for all pages of the website: home page, categories, product pages, information pages. We replace the platform's template tags with texts containing search queries.
- Title and Description
- H1 on every page
- Templates for categories and products
- Before and after report
from $150
Free consultation
Want these tags for your store?
Send us your store's address – we will check which Titles and Descriptions the platform generates now and propose a scope of work. We reply Mon–Fri from 9:00 to 18:00.
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00