Case study · Basic SEO optimization on Horoshop
Basic SEO optimization of an online store of artificial flowers and decor
Basic SEO optimization of a Horoshop online store of artificial flowers, plants, trees and decor, May 2025. The store sells wholesale and retail. The platform appended a long slogan with emoji to every Title, the Description was assembled from auto-generated text, and the home page had no H1. LightSEO optimized every page of the site; examples are below.
What it was like
A slogan with emoji in every Title and auto-generated text in descriptions
This is how the Title and Description of 11 store pages looked before the work began.
A slogan with emoji in every Title
The platform appended "– buy in the online store …" and the store slogan with emoji to the page name. Category Titles had 135–166 characters, product pages – 178, and the panel marked all of them red.
Auto-generated text and a phone number in descriptions
The Description was assembled from "Buy" and the page name, the same slogan, the "Products in stock" counter, and the words "Delivery" and "Reviews". On the home page the description started with "Buy Home" and showed "Products in stock: 0 from". On product pages the store's phone number ended up in the description.
A home page without H1 and doubled names
On the home page the panel showed 0 H1 and 0 H2. Subcategory Titles repeated the parent section: "Arrangements Table arrangements of orchids", "Artificial flowers Peonies". Contacts had a product-style Title "… Contacts – buy in the online store …", and product pages had "Buy" at the start and the SKU.
In numbers
What the checking panel showed
11
examples in the screenshots: home page, 6 categories, contacts, 3 product pages
137 → 51
characters in the "Artificial flowers" category Title: from the red zone to the green
0 → 1
H1 on the home page
How we worked
Four steps of basic optimization
The same order of work as in the basic SEO optimization package.
- Step 01
Analysis of template tags
In the SEO tag panel we checked the home page, six categories, contacts and three product pages: Title and Description length, H1, robots and canonical.
- Step 02
Manual home page tags and H1
We shortened the home page Title from 116 to 72 characters: instead of the slogan with emoji it now has the queries "Artificial flowers wholesale" and "Artificial plants and trees". The Description presents the range, wholesale and retail. The home page got an H1.
- Step 03
Formula for categories
A category Title now consists of the name, "Buy wholesale and retail" and the store name. The names were adjusted to search: "Artificial peonies", "Artificial flower arrangements", "Artificial orchid table arrangements". The Description names the section, discounts for wholesale buyers and same-day shipping.
- Step 04
Product page template and contacts
A product page Title starts with the product name and ends with "buy in the store …": the leading "Buy", the SKU and the slogan were removed. The phone number disappeared from the Description. Contacts got the Title "Contacts – Online store …" with 36 characters.
Before and after
SEO tags: before and after
Screenshots of the SEO tag checker panel before and after the work: 8 of the 11 pages of the case study, store name hidden.
Home page
The Title with a slogan and emoji (116 characters) was shortened to 72 with the queries "Artificial flowers wholesale" and "Artificial plants and trees". The Description with "Buy Home" and "Products in stock: 0 from" was replaced with a description of the range, wholesale and retail, and the page got an H1.
Category: artificial flowers
The Title with a template suffix and emoji (137 characters) was replaced with "Artificial flowers – Buy wholesale and retail – …" (51). The Description, now without the product counter and the slogan, names discounts for wholesale buyers and same-day shipping – 157 characters instead of 198.
Category: arrangements
The Title was shortened from 135 to 64 characters, and the name was refined to "Artificial flower arrangements". The Description with the product counter (197 characters) was replaced with text about wholesale discounts and same-day shipping – 170 characters.
Category: artificial peonies
The Title "Artificial flowers Peonies – buy in the online store …" (145 characters) was replaced with "Artificial peonies – Buy wholesale and retail – …" (53). The Description was shortened from 205 to 159 characters, and the product counter disappeared.
Category: table arrangements of orchids
The Title "Arrangements Table arrangements of orchids – buy …" repeated the parent section and had 166 characters. Now it is "Artificial orchid table arrangements – Buy wholesale and retail – …" with 77 characters, and the Description has 183 characters instead of 227.
Contacts page
Contacts had a product-style Title "… Contacts – buy in the online store …" with 142 characters. Now the Title is "Contacts – Online store …" (36 characters), and the Description presents the store, the range, wholesale and retail without "Products in stock: 0 from".
Product: artificial Phalaenopsis orchid
The Title was shortened from 178 to 75 characters: the product name comes first, with no leading "Buy", SKU or slogan with emoji. The Description follows the new template and names wholesale, retail and fast delivery – 177 characters instead of 230.
Product: set of woven baskets
The Title was shortened from 178 to 76 characters, with the SKU and the slogan removed. The phone number disappeared from the Description; the new 178-character description (instead of 231) names wholesale, retail and fast delivery.
Result
Correct snippets on every page
Basic SEO optimization covered every page of the site: the home page, catalog sections, product pages and information pages. The screenshots above are examples that show how the Title, Description and H1 changed.
Every page of the site got a Title without the slogan with emoji and a Description without the auto-generated "Products in stock" text and the phone number. The Titles of the "Artificial flowers", "Arrangements" and "Artificial peonies" categories and of contacts are in the green zone of the panel – 36–64 characters. Categories and product pages got formulas, so new products will get the same tidy tags. Each page has one H1, and robots "ALL" stayed unchanged. The panel still marks red the Titles of 72–77 characters (home page, product pages, orchid category) and the missing H2.
The snippet is the first thing a shopper sees in Google before visiting the site. Tidy titles and descriptions with the section name and terms for wholesale buyers are worth having before launching ads and SEO promotion: work with search traffic starts with them.
BASIC package
Basic SEO optimization of your Horoshop store
Title, Description and H1 for all pages of the website: home page, categories, product pages, information pages. We replace the platform's template tags with texts containing search queries.
- Title and Description
- H1 on every page
- Templates for categories and products
- Before and after report
from $150
Free consultation
Want these tags for your store?
Send us a link to your store – we will check which Titles and Descriptions the platform generates now and suggest the scope of work. We reply Mon–Fri from 9:00 to 18:00.
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00