Case study · Basic SEO optimization on Horoshop
Basic SEO optimization of a sports nutrition store for wholesale and retail
Basic SEO optimization of a Horoshop sports nutrition online store that sells retail and wholesale, October 2024. Category Titles contained the word "Catalog" or the name of the parent section, and descriptions contained auto-generated text with the number of products. The product page Title contained the SKU, and the "Payment and delivery" page had no description. LightSEO optimized every page of the site; examples are below.
What it was like
"Catalog" in Titles, a product counter in descriptions and the SKU on product pages
The Titles and Descriptions Horoshop generated for the store's pages before the work started.
Template category Titles
Category Titles followed the formula "Section Category – buy in the online store …": "Catalog Sports nutrition", "Sports nutrition Protein", "Protein Beef". The keyword sat in the middle of the title or appeared in reverse word order.
A product counter in descriptions
Category Descriptions looked like "Buy … – in the Online store … Products in stock: N from M UAH, Delivery, Reviews". On the beef protein category this description had 111 characters, and the panel marked it red. The brand page had the same counter.
The SKU on the product page and an empty description
The product page Title started with "Buy", contained the SKU and had 72 characters – the panel marked it red. The product description contained the store's phone number. The "Payment and delivery" page had no Description at all.
In numbers
What the checking panel showed
6
examples in the screenshots: three categories, a brand, a product, payment and delivery
72 → 56
characters in the product page Title: SKU removed, from the red zone to the green
0 → 172
characters in the Description of the "Payment and delivery" page: the description appeared
How we worked
Category and product templates, a service page and the brand
The work follows the same order as the Basic SEO optimization package: analysis, templates, manual tags, review.
- Step 01
Page analysis
In the SEO tag panel we checked the categories, the brand page, a product page and the "Payment and delivery" page. We found the word "Catalog" and the section name in Titles, a product counter in descriptions, the SKU on the product page and an empty Description.
- Step 02
One formula for categories
Category Titles are built like this: the keyword, "Buy", "Wholesale & Retail" and the store name. The Description lists the advantages with emoji: terms for regular customers, choice, quality, fast delivery. The keyword of each category is set separately: "Protein Beef" became "Beef Protein".
- Step 03
New product page template
The product name comes first, followed by "buy at a good price". The SKU and the leading "Buy" were removed. The Description inserts the product's section and brand, discounts for regular customers, quality and fast delivery. The phone number was removed from the description.
- Step 04
Service page and brand
The "Payment and delivery" page got a Description about the sports nutrition range and the purchase terms for regular customers. "TM" and quotation marks were added to the brand page Title, and the Description was built as a chain with arrows.
Before and after
SEO tags: before and after
Screenshots of the SEO tag checker panel before and after the work, store name and domain hidden.
Category: sports nutrition
The word "Catalog" and the phrase "buy in the online store …" were removed from the Title, the keyword comes first, and "Wholesale & Retail" was added (62 → 59 characters). The auto-generated text with the number of products and the "from" price was replaced with a list of advantages with emoji (123 → 158 characters).
Category: protein
The section name "Sports nutrition" was removed from the Title: the title starts with the keyword "Protein" and got shorter, from 62 to 46 characters. The Description with the product counter was rewritten using the same formula with advantages (124 → 145 characters).
Category: beef protein
The Title "Protein Beef – buy …" was rebuilt for the query "beef protein" (51 → 55 characters). The short Description that the panel marked red became a description with advantages (111 → 154 characters).
"Payment and delivery" page
Before the work there was no Description, and the panel showed "Description is missing". We added a 172-character description about the sports nutrition range and terms for regular customers; the Title stayed the same (48 characters).
Product: NAC supplement
The SKU and the leading "Buy" were removed from the Title, and the product name comes first (72 → 56 characters, from the red zone to the green). The Description got the product's section and brand and advantages for the buyer instead of the phone number (125 → 174 characters).
Brand page
"TM" and quotation marks were added to the brand name in the Title (61 → 66 characters, the panel marks the Title red). The Description was rebuilt as a chain with arrows: availability, a "from" price, fast delivery across Ukraine and the phone number (147 → 163 characters).
Result
Correct snippets on every page
Basic SEO optimization covered every page of the site: the home page, catalog sections, product pages and information pages. The screenshots above are examples that show how the Title, Description and H1 changed.
Six pages got new Titles and Descriptions. The keyword comes first in category and product Titles. The product counter disappeared from category descriptions, and the SKU and the phone number disappeared from the product page. All Descriptions are in the green zone of the panel (145–174 characters). Every page has one H1 and robots ALL. The panel marks the brand page Title as too long (66 characters).
The snippet is the first thing a shopper sees in Google before visiting the site. The category and product formulas insert the keyword and the store's advantages into every new page. The words "Wholesale & Retail" in the Title immediately show the shopper both sales formats. Tidy titles and descriptions are worth having before launching ads and SEO promotion.
BASIC package
Basic SEO optimization of your Horoshop store
Title, Description and H1 for all pages of the website: home page, categories, product pages, information pages. We replace the platform's template tags with texts containing search queries.
- Title and Description
- H1 on every page
- Templates for categories and products
- Before and after report
from $150
Free consultation
Want these tags for your store?
Send us your store's address – we will check which Titles and Descriptions your categories, product pages and service pages generate now and propose the scope of work. We reply Mon–Fri from 9:00 to 18:00.
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00