Case study · Basic SEO optimization on Horoshop
Basic SEO optimization of a sports nutrition and dietary supplement manufacturer's store
Basic SEO optimization of a Horoshop online store of in-house sports nutrition and dietary supplements, March 2025. Category Titles were built by a template, with the section doubled in subcategories. Descriptions contained auto-generated text with the number of products, and product page Titles contained the SKU. LightSEO optimized every page of the site; examples are below.
What it was like
Horoshop template tags, SKUs and a phone number
This is how the SEO tag checker panel showed the store's pages before the work began.
A doubled section in category Titles
Category Titles looked like "Category – buy in the online store …". In subcategories the section name appeared twice: "Gainers High-carb gainers", "Acids Fatty acids". Such a Title took up to 79 characters, and the panel marked it red.
Auto-generated text and a phone number in descriptions
Category Descriptions were assembled from "Buy", the section name, "Products in stock: N from M UAH", "Delivery" and "Reviews". The protein category description had 119 characters and showed red. Product page descriptions ended with the store's phone number.
Overlong product page and contact Titles
The Titles of two product pages contained the name with the SKU and "buy in the online store" – 125 and 138 characters. The contacts page Title listed the product range and had 133 characters. The home page Title ended with a flag and had 77 characters.
In numbers
The SEO tag panel before and after the work
10
examples in the screenshots: home page, five categories, contacts, three product pages
133 → 57
characters in the contacts page Title: without the product list and the flag
119 → 162
characters in the protein category Description: from the red zone to the green
How we worked
What we did on 10 pages
The work follows the Basic SEO optimization package.
- Step 01
Tag analysis
In the SEO tag panel we checked the Title, Description, H1, robots and canonical of the home page, categories, contacts and product pages. We found doubled sections, auto-generated stock text, SKUs and a phone number.
- Step 02
Home page and contacts by hand
The home page Title starts with the keyword "sports nutrition" and names the manufacturer's store. The description lists proteins, gainers, creatine and supplements, in-house production, HACCP certification and delivery across Ukraine. Contacts got a short Title and a description inviting people to visit the page.
- Step 03
One formula for categories
All categories got the Title "Category … – Official store" and a shared Description: buying directly from the manufacturer, modern production, HACCP certification, fast delivery. The doubled section and the product counter disappeared.
- Step 04
Formula for product pages
The product page Title is built as "Buy Category Name – …", without the SKU and the variant name. The description names the sports nutrition store, in-house production and fast delivery. The Description of all 10 pages has 156–178 characters and sits in the green zone of the panel.
Before and after
SEO tags: before and after
The SEO tag checker panel before and after the work, store name and domain hidden.
Home page
The keyword "sports nutrition" comes at the start of the Title, and the flag was removed (77 → 68 characters). The Description lists proteins, gainers, creatine, supplements and the manufacturer's advantages (169 → 156 characters).
Category: proteins
The Title was shortened to the formula "Proteins … – Official store" (55 → 46 characters). The auto-generated text with the number of products in the description was replaced with the store's advantages, and the description moved from the red zone to the green (119 → 162 characters).
Category: high-carb gainers
The doubled section "Gainers" was removed from the Title (79 → 62 characters, from the red zone to the green). The Description with the product counter was rewritten with the manufacturer's advantages (143 → 178 characters).
Category: vitamins and minerals
Following the category formula, the Title got shorter, from 67 to 58 characters, and turned green in the panel. The description got buying directly from the manufacturer, HACCP certification and fast delivery (131 → 174 characters).
Category: fatty acids
The doubled section "Acids" was removed from the Title (68 → 51 characters, from the red zone to the green). The auto-generated "Products in stock" text in the description was replaced with the store's advantages (131 → 167 characters).
Contacts page
The Title was shortened from 133 to 57 characters: the page name and the store remained, while the product list and the flag were removed. The Description invites people to visit the page and names domestic production and fast delivery (129 → 171 characters).
Product: casein protein
With the formula "Buy Category Name – …", the Title lost the SKU and the variant name (138 → 67 characters). The description, now without the phone number, names buying directly from the manufacturer and in-house production (134 → 164 characters).
Product: pill organizer (accessory)
The SKU was removed from the Title, and the panel counter turned green (125 → 63 characters). The Description, now without the phone number, names the sports nutrition store and in-house production (129 → 160 characters).
Result
Correct snippets on every page
Basic SEO optimization covered every page of the site: the home page, catalog sections, product pages and information pages. The screenshots above are examples that show how the Title, Description and H1 changed.
Each of the 10 pages has a Title without SKUs, doubles and product lists and a Description with the manufacturer's advantages and fast delivery. The descriptions take 156–178 characters and sit in the green zone of the panel. Doubled sections and the product counter disappeared from categories, and the SKU and the phone number disappeared from product pages. Categories, contacts and product pages have one H1, and robots ALL is set on every page. The panel marks the Titles of the home page and two product pages (67–70 characters) as too long. The panel finds no H1 on the home page either before or after the work.
Shoppers see the Title and Description in Google before they visit the site. The category and product page formulas give every new catalog page such a snippet without manual work. Tidy tags without service data are worth having before launching ads and SEO promotion.
BASIC package
Basic SEO optimization of your Horoshop store
Title, Description and H1 for all pages of the website: home page, categories, product pages, information pages. We replace the platform's template tags with texts containing search queries.
- Title and Description
- H1 on every page
- Templates for categories and products
- Before and after report
from $150
Free consultation
Want these tags for your store?
Send us your store's address – we will show which Titles and Descriptions the platform generates now for categories and product pages and propose the scope of work. We reply Mon–Fri from 9:00 to 18:00.
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00