Case study · Basic SEO optimization on Horoshop
Basic SEO optimization of an online store of fabrics and sewing supplies
Basic SEO optimization of an online store of fabrics and sewing supplies on Horoshop, March 2025. Categories and contacts had the platform's template Titles, descriptions contained auto-generated text with a product counter, and the home page had no H1. LightSEO optimized every page of the site; examples are below.
What it was like
Horoshop template tags, auto-generated text in descriptions and no H1 on the home page
This is how the Title and Description of the store's pages looked before the work began.
Template Titles
Category Titles followed the formula "Fabric catalog … – buy in the online store …". The contacts Title started with the word "Home" and offered to "buy" the contact information.
Autotext instead of a description
The Description was assembled from a template: "Buy" and the page name, the number of products in stock, a "from" price, "Delivery", "Reviews". On the home page and the contacts page the counter showed "Products in stock: 0".
Red zone and no H1
The panel flagged in red the Description of the home page (99 characters) and of the fabric catalog (116), as well as the contacts Title (68). The home page Title had 31 characters: the store name and two words in capital letters. The home page had no H1.
In numbers
What the checking panel showed
68 → 50
characters in the contacts Title: from the red zone to green
99 → 157
characters in the home page Description: from the red zone to the green one
0 → 1
H1 on the home page
How we worked
Four steps of basic optimization
The workflow matches the basic SEO optimization package.
- Step 01
Analysis of template tags
We checked which Titles and Descriptions the platform generates for the home page, the catalog, categories and contacts. We found auto-generated text with a product counter and the word "Home" in the contacts Title.
- Step 02
Hand-written tags for the home page, catalog and contacts
The home page got the Title "Exclusive Fabrics and Sewing Supplies" and a list of the range in the Description: satin, sateen, chiffon, lace. The catalog got the query "fabrics for sewing clothes" with the addition "buy wholesale and retail". The contacts page got the page name and the store type.
- Step 03
One formula for categories
For categories we set the formula "… Fabric – Buy at a good price wholesale and retail – …". The category Description names the store's advantages with emoji: a wide choice of fabrics for sewing clothes, high quality, decor and sewing accessories.
- Step 04
Check in the SEO tag panel
We checked every page: Title 50–65 characters, Description 157–165 characters, one H1, the robots tag unchanged.
Before and after
SEO tags: before and after
Screenshots of the SEO tag checking panel before and after the work; the store name is hidden.
Home page
The Title with the store name and a slogan in capital letters was rewritten as "Exclusive Fabrics and Sewing Supplies – …" (31 → 52 characters). The template Description with "Products in stock: 0" (99 characters, red zone) was replaced with a list of the range with emoji (157 characters), and the page got an H1 (0 → 1).
Category: fabric catalog
The template Title "Fabric catalog – buy in the online store …" was replaced with the phrase "Fabrics for Sewing Clothes – Buy wholesale and retail – …" (54 → 65 characters). The Description with the product counter (116 characters, red zone) was replaced with a text about the store's advantages with emoji (164 characters).
Category: polyester
The Title "Fabric catalog Polyester – buy in the online store …" became "Polyester Fabric – Buy at a good price wholesale and retail – …" (64 → 65 characters). The template with the number of products and a "from" price in the Description was replaced with a list of advantages with emoji (125 → 162 characters).
Category: cotton
The Title "Fabric catalog Cotton – buy in the online store …" became "Cotton Fabric – Buy at a good price wholesale and retail – …" (62 → 63 characters), following the same formula as polyester. The Description with the product counter was replaced with a list of advantages with emoji (123 → 160 characters).
Contacts page
The Title "Home Contact information – buy in the online store …" (68 characters, red zone) was shortened to "Contact information – Online store …" (50 characters). Instead of "Products in stock: 0" (120 characters), the Description now describes the store's range: fabrics, decor, accessories (165 characters).
Result
Correct snippets on every page
Basic SEO optimization covered every page of the site: the home page, catalog sections, product pages and information pages. The screenshots above are examples that show how the Title, Description and H1 changed.
Every page in the case study got a Title with a search phrase and a Description with the store's range or advantages. All Titles have 50–65 characters, all Descriptions 157–165, and the panel marks them green. The home page got an H1, and every other page has exactly one. There is no robots tag, so nothing restricts indexing. Categories got tags built on one formula with the category name at the start.
The snippet is the first thing a shopper sees in Google. A title with the query and a description without the auto-generated "Products in stock: 0" are worth having before launching ads and SEO promotion of the store: work with search traffic starts with them.
BASIC package
Basic SEO optimization of your Horoshop store
Title, Description and H1 for all pages of the website: home page, categories, product pages, information pages. We replace the platform's template tags with texts containing search queries.
- Title and Description
- H1 on every page
- Templates for categories and products
- Before and after report
from $150
Free consultation
Want these tags for your store?
Send us your store's address – we will check which tags the platform currently generates and propose a scope of work. We reply Mon–Fri from 9:00 to 18:00.
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00