Case study · Basic SEO optimization on Horoshop
Basic SEO optimization of a store of professional equipment for business
Basic SEO optimization of an online store of professional equipment for business on Horoshop, May–June 2025. The home page description and the contacts tags were assembled by the platform template with the phrases "Buy Home" and "Products in stock: 0", and categories had the formula "Get it cheap" or a cut-off text instead of a description. LightSEO optimized every page of the site; examples are below.
What it was like
Platform auto-text, one formula for categories and cut-off descriptions
This is how the tags of 11 store pages looked before the work started.
Horoshop auto-text on the home page and in contacts
The home page Description was assembled from a template: "Buy Home – in the Online store … Products in stock: 0 from … Delivery … Reviews". On the contacts page the Title read "Home Contact information – buy in the online store …", and the description repeated the same scheme with the product counter.
One formula for all categories
The Title of most categories had the suffix "– Get it cheap" or "– Buy cheap", and the Description repeated "A wide choice of … at very good prices with a warranty". In two categories a 255-character piece of the category text stood in place of a description; for combi steamers it broke off at the word "grill".
Red zone and no robots value
The construction equipment category Title had 21 characters and its Description 108. The medical scales description had 115 characters and the home page description 100. The panel flagged them in red. On four pages the robots tag was not set.
In numbers
Figures from the tag checker panel
11
examples in the screenshots: home page, six categories, contacts, a brand, two products
100 → 157
characters in the home page Description instead of the platform template
21 → 60
characters in the construction equipment Title: from the red zone to the green one
How we worked
What we changed on the store's pages
We wrote the home page by hand and set templates for categories and products.
- Step 01
Hand-written home page tags
The home page Title was rewritten for the query "professional retail and warehouse equipment for business in Ukraine". The Description lists the product groups: professional scales, retail and refrigeration equipment, warehouse and rigging equipment, equipment for restaurants and HoReCa.
- Step 02
A template for six categories
The Title follows the formula "category buy at a good price – store name". The Description starts with "Buy" and the category name, followed by advantages with emoji: a wide choice, guaranteed quality, fast delivery. Category Titles now have 51–60 characters and Descriptions 159–168.
- Step 03
Contacts and brand without auto-text
We removed "Home" and "buy in the online store" from the contacts Title and the "Products in stock: 0" counter from the Description. The brand page got its own tags with the number of products in stock and delivery across Ukraine, without a "from" price.
- Step 04
A template for products and robots
For product pages we set the template "product name buy in Ukraine – store name" and a description with the product name and advantages. After the work the robots tag has the value ALL on every page.
Before and after
SEO tags: before and after
Eight of the case study's 11 pages on screenshots of the tag checker panel. The store name and page URLs are hidden.
Home page
The template Description "Buy Home … Products in stock: 0" (100 characters) was replaced with a description of the product groups with emoji (157 characters). The Title was rewritten for the query about professional retail and warehouse equipment; it has 78 characters and remains longer than recommended.
Category: warehouse equipment
The Title "Warehouse equipment – Get it cheap" got the query "buy at a good price" and the store name (40 → 59 characters). The Description with advantages and emoji has 167 characters instead of 135, and the robots tag, which was missing before, has the value ALL.
Category: construction equipment
The panel flagged in red the two-word Title (21 characters) and the 108-character Description. Now the Title has 60 characters with the query "buy at a good price", and the Description has 168 characters with the store's advantages.
Category: medical scales
The Description "A wide choice of medical scales at very good prices…" had 115 characters and a red mark. The new description with advantages and emoji has 159 characters, and the Title got the query and the store name (32 → 51 characters).
Category: combi steamers
A 255-character piece of the category text, cut off at the word "grill", stood in place of a description. It was replaced with a 163-character description with advantages, and the Title got the query "buy at a good price" (34 → 55 characters).
Contacts page
The template tags "Home Contact information – buy in the online store …" with the "Products in stock: 0" counter were replaced. The Title has 51 characters instead of 69, and the 172-character Description describes a store of equipment for warehouses, business and HoReCa.
Brand page, Russian version
The standard platform template with a "from" price in the description was replaced with custom tags: the number of products in stock, advantages, delivery across Ukraine (146 → 152 characters). The Title grew from 53 to 71 characters, and the panel marks it red.
Product: electronic retail scales
The formula "product name – Buy cheap" was replaced with the template "product name buy in Ukraine – store name", and the description got the product name and the store's advantages (124 → 191 characters). The Title was too long even before the work (93 characters); the full model name with the weighing limit and accuracy extends it to 106.
Result
Correct snippets on every page
Basic SEO optimization covered every page of the site: the home page, catalog sections, product pages and information pages. The screenshots above are examples that show how the Title, Description and H1 changed.
Every page of the site got a new Title with the store name and a Description with a list of advantages or product groups. The Description of every page is in the green zone of the panel, and the Titles of categories and contacts have 51 to 60 characters. Six categories and two product pages got tags built on a shared scheme with the page name at the start. The robots tag has the value ALL everywhere.
The Titles of the home page (78 characters), the brand page (71) and the product pages (106 and 124) are longer than recommended, and on the home page the panel still shows 0 in the H1 row after the work – these are the next fixes. The snippet is the first thing a shopper sees in Google, so tidy tags are worth having before launching ads and SEO promotion.
BASIC package
Basic SEO optimization of your Horoshop store
Title, Description and H1 for all pages of the website: home page, categories, product pages, information pages. We replace the platform's template tags with texts containing search queries.
- Title and Description
- H1 on every page
- Templates for categories and products
- Before and after report
from $150
Free consultation
Want these tags for your store?
Send us your store's address – we will check which Titles and Descriptions the platform generates now and propose a scope of work. We reply Mon–Fri from 9:00 to 18:00.
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00