Case study · Basic SEO optimization on Horoshop
Basic SEO optimization of an online store of coffee shop supplies
Basic SEO optimization of an online store of coffee, tea and coffee shop supplies on Horoshop, October 2024. The tags were generated by the platform: a short home page Title, auto-text about availability in descriptions, SKUs in product Titles, an empty contacts Description, a home page without an H1. LightSEO optimized every page of the site; examples are below.
What it was like
Horoshop template tags, auto-text in descriptions and a home page without an H1
This is how the Title and Description of eight store pages looked before the work started.
Template Titles with SKUs and repetitions
Category Titles followed the formula "… – buy in the online store …", and product Titles "Buy … in the online store …" with the SKU after the name. A subcategory repeated the name of its parent category, and two categories had technical names, "Plastic White" and "For desserts Corner".
Autotext instead of a description
The Description was assembled from a template: "Buy" and the page name, the number of products in stock, a "from" price, "Delivery", "Reviews". The home page showed "Buy Home" and "Products in stock: 0 from", and product pages showed a phone number. The contacts page had no Description.
Red zone and a home page without H1
The check panel flagged in red the Title of the home page (27 characters), a subcategory (78) and product pages (80 and 75). The Descriptions of the home page and three categories had 97, 119, 108 and 110 characters – also the red zone. The home page had no H1.
In numbers
What the checking panel showed
8
page examples in the screenshots
97 → 163
characters in the home page Description: from the red zone to the green one
0 → 1
H1 on the home page
How we worked
Four steps of basic optimization
The same order of work as in the basic SEO optimization package.
- Step 01
Analysis of the platform's tags
We checked which Titles and Descriptions Horoshop generates for the home page, categories, a subcategory, products and contacts. We noted the auto-text, SKUs, repetitions and lengths in the red zone.
- Step 02
Hand-written tags for the home page and contacts
The home page Title named the store as a coffee shop supplies store, and the Description listed the range: coffee, tea, cocoa, drinks, disposable tableware, barista accessories. The contacts page got its own Title and Description with the terms of cooperation. The home page got an H1.
- Step 03
One formula for categories and products
Titles of categories and product pages end the same way, "– Buy at a good price at …", and the Description holds the page name and a list of advantages with emoji. The auto-text about availability and the "from" price, the phone number, SKUs and the repeated parent category disappeared from the tags.
- Step 04
Exact names and a check
Technical names in Titles were replaced with product names: "Plastic White" became "White plastic disposable lids", and "Paper packaging" was added to "For desserts Corner". Every page was checked in the panel: tag length, H1 and robots.
Before and after
SEO tags: before and after
Screenshots of the SEO tag checking panel before and after the work; the store name is hidden.
Home page
The Title made of the store name and the word "online store" was rewritten for coffee shop supplies (27 → 65 characters). The template Description with "Buy Home" and "Products in stock: 0 from" (97 characters) was replaced with a list of the range with emoji (163 characters), and the page got an H1 (0 → 1).
Category: barista accessories
The template Title "… – buy in the online store …" was rewritten to the formula "… – Buy at a good price at …" (59 → 61 characters). The Description with auto-text about the number of products and the "from" price (119 characters, red zone) was replaced with a text about the advantages with emoji (160 characters).
Subcategory: tamping mat
The repeated parent category "Barista accessories" was removed from the Title: 78 → 58 characters, from the red zone to the green one. The template Description (138 characters) was replaced with a text about the advantages with emoji (157 characters).
Category: white plastic lids
The technical name "Plastic White" in the Title was replaced with the full "White plastic disposable lids" (50 → 73 characters, the panel marks the length red). The template Description (108 characters, red zone) was replaced with a text about the advantages with emoji (172 characters).
Category: paper packaging for desserts
The product type "Paper packaging" was added to the name "For desserts Corner" in the Title (58 → 78 characters, the panel marks the length red). The Description with auto-text about availability (110 characters, red zone) was replaced with a text about the advantages with emoji (177 characters).
Contacts page
In the Title the word "Online store" was moved in front of the store name (38 → 48 characters). There was no Description; now it is a 155-character text: favorable terms of cooperation, a wide range, fast delivery.
Product page: original kombucha
The technical SKU was removed from the Title, and "Buy" was moved into the short formula "– Buy at a good price at …": 80 → 64 characters, from the red zone to the green one. The template Description with the phone number (131 characters) was replaced with a text about the advantages with emoji (156 characters).
Product page: Ethiopia Sidamo coffee, 1 kg
The technical product code was removed from the Title, and "Buy" was moved into the short formula "– Buy at a good price at …": 75 → 61 characters, from the red zone to the green one. The template Description with the phone number (128 characters) was replaced with a text about the advantages with emoji (153 characters).
Result
Correct snippets on every page
Basic SEO optimization covered every page of the site: the home page, catalog sections, product pages and information pages. The screenshots above are examples that show how the Title, Description and H1 changed.
Every page of the site got a Title with the page or product name and a Description with the store's range and advantages, free of the platform's service phrases. All Descriptions are in the green zone of the panel (153–177 characters), and every page has one H1. Categories and products share one tag formula. Robots on every page is ALL.
The snippet is the first thing a shopper sees in Google before visiting the site. Tidy titles and descriptions without auto-text are worth having before launching ads and SEO promotion: work with search traffic starts with them.
BASIC package
Basic SEO optimization of your Horoshop store
Title, Description and H1 for all pages of the website: home page, categories, product pages, information pages. We replace the platform's template tags with texts containing search queries.
- Title and Description
- H1 on every page
- Templates for categories and products
- Before and after report
from $150
Free consultation
Want these tags for your store?
Send us your store's address – we will check which tags the platform currently generates and propose a scope of work. We reply Mon–Fri from 9:00 to 18:00.
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00