Case study · Basic SEO optimization on Horoshop
Basic SEO optimization of an online store of carp fishing tackle
Basic SEO optimization of an online store of carp fishing tackle on Horoshop, February 2026. Categories, contacts and product pages had the platform's template tags: "… – buy in the online store …", a product counter and a "from" price in descriptions, an SKU and a phone number on product pages. LightSEO optimized every page of the site; examples are below.
What it was like
Horoshop template tags, a product counter and SKUs
This is how the Title and Description of eight store pages looked before the work started.
Template Titles without a search phrase
Category Titles were built with the formula "… – buy in the online store …" from a short name: "Rigs", "Liquids", "PVA". The contacts page got the same template: the store name twice, the word "buy", 69 characters in the red zone.
Auto-text in descriptions
The Description was made from a template: "Buy" and the page name, "Products in stock: N from … UAH", "Delivery", "Reviews". The product counter appeared even on the contacts page. The Description of four categories had 102–113 characters, and the panel flagged it in red.
SKU and phone number on product pages
The Title of one product page contained the SKU and the template "Buy … in the online store …" – 91 characters. The Title of another consisted only of the product name – 27 characters. The panel flagged both Titles in red. The Descriptions of product pages contained the store's phone number.
In numbers
Tag length before and after
8
pages: five categories, contacts and two product pages
102–125 → 155–165
characters in category Descriptions: a description with advantages instead of the template
69 → 49
characters in the contacts Title: the store name once, green zone
How we worked
What we did in one day
Each step is visible in the before and after screenshots of the SEO tag panel.
- Step 01
Analysis of the platform's tags
In the SEO tag panel we checked which Titles and Descriptions Horoshop generates for categories, contacts and product pages, as well as the number of H1s and the robots tag.
- Step 02
A search phrase in category Titles
The short category name was replaced with a full phrase: "Carp rigs", "Fishing liquids", "PVA products for fishing", "Leadcores for carp fishing", "Floating Pop Up boilies". The tail "– Buy at the store …" is the same for all categories. Titles fit into 47–57 characters.
- Step 03
Description formulas
Category Descriptions follow one formula and product page Descriptions another: "Buy", the page name in square brackets and the store's advantages with emoji. The product counter, the "from" price and the phone number were removed. The length is 155–168 characters, the green zone of the panel.
- Step 04
Separate formulas for contacts and products
The contacts page got the Title "Contact information – Online store …" without the word "buy" and the counter. On product pages the Title reads "… buy in Ukraine | …": the SKU was removed, and the Title made of the product name alone was extended.
Before and after
SEO tags: before and after
Screenshots of the SEO tag checking panel before and after the work; the store name is hidden.
Category: carp rigs
The Title "Rigs – buy in the online store …" was rewritten as "Carp rigs – Buy at the store …", keeping the same length of 47 characters. The template with the product counter and the "from" price in the Description was replaced with a list of advantages with emoji: 107 → 155 characters, from the red zone to the green one.
Category: fishing liquids
The Title was refined: "Liquids" → "Fishing liquids", 45 → 50 characters. The Description with the product counter was replaced with a description with advantages: 106 → 158 characters, green zone.
Category: PVA products
The abbreviation "PVA" in the Title was expanded to "PVA products for fishing", 42 → 54 characters. The template Description with the product counter was replaced with a description with advantages: 102 → 163 characters.
Category: leadcores for carp fishing
The name "Rigs Leadcore" in the Title was replaced with the natural phrase "Leadcores for carp fishing", 54 → 57 characters. The Description with the product counter was replaced with a description with advantages: 113 → 165 characters, green zone.
Category: floating Pop Up boilies
The Title was shortened and refined: "Pop Up baits and hookbaits" → "Floating Pop Up boilies", 65 → 51 characters. The Description with the product counter was replaced with a description with advantages: 125 → 159 characters.
Contacts page
The category template with the store name twice and the word "buy" (69 characters, red zone) was replaced with the Title "Contact information – Online store …", 49 characters. The Description with the product counter was replaced with a page description with the store's advantages: 121 → 159 characters.
Product page: floating Pop Up hookbait
The SKU and the template "Buy … in the online store …" were removed from the Title: 91 → 67 characters, and the panel still marks the length red. The phone number in the Description was replaced with a list of advantages: 134 → 168 characters.
Product page: PVA sticks
The Title made of the product name alone (27 characters, red zone) was extended to "… buy in Ukraine | …" – 56 characters, green zone. The phone number in the Description was replaced with a list of advantages: 123 → 158 characters.
Result
Correct snippets on every page
Basic SEO optimization covered every page of the site: the home page, catalog sections, product pages and information pages. The screenshots above are examples that show how the Title, Description and H1 changed.
Every page of the site got a new Title and Description without the product counter, the "from" price and the phone number. Category Titles contain a search phrase. All Descriptions are in the green zone of the panel (155–168 characters), and so are seven of the eight Titles. The Title of the product page with a long product name has 67 characters. One H1 per page and robots ALL stayed unchanged. Categories and product pages got shared tag formulas.
The snippet is the first thing a shopper sees in Google before visiting the site. Tidy titles and descriptions are worth having before launching ads and SEO promotion: work with search traffic starts with them.
BASIC package
Basic SEO optimization of your Horoshop store
Title, Description and H1 for all pages of the website: home page, categories, product pages, information pages. We replace the platform's template tags with texts containing search queries.
- Title and Description
- H1 on every page
- Templates for categories and products
- Before and after report
from $150
Free consultation
Want these tags for your store?
Send us your store's address – we will check the tags of categories, products and service pages and propose the scope of work. We reply Mon–Fri from 9:00 to 18:00.
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00