Case study · Basic SEO optimization on Horoshop
Basic SEO optimization of an online store for K-pop and anime fans
Basic SEO optimization of an online store of products for K-pop and anime fans on Horoshop, February 2025. Titles and Descriptions were generated by the platform template: glued-together section names, repeated words, the auto-text "Products in stock: N from UAH M". The home page Title held only the store name, and there was no H1. LightSEO optimized every page of the site; examples are below.
What it was like
Horoshop template tags, glued-together names and no H1 on the home page
This is how the platform filled in Titles and Descriptions before the work started.
Glued-together and overlong Titles
Category Titles followed the formula "… – buy in the online store …". The template glued together the names of the parent and child categories and repeated words: "Cards Cards regular", "Anime figures Figures". The longest Title had 122 characters, and the contacts Title had the store name twice.
Autotext with a product counter
The Description was assembled from a template: "Buy" and the page name, "Products in stock: N from UAH M", "Delivery", "Reviews". The home page ended up with "Buy Home", and the counter on the home page, in contacts and in the lakorn section showed 0 products.
Home page without H1, products with SKUs
The home page Title consisted only of the store name (21 characters), and the page had no H1. Product page Titles contained the SKU, and Descriptions the store's phone number.
In numbers
What the checking panel showed
19
examples in the screenshots: home page, catalog categories, contacts and product pages
110 → 174
characters in the home page Description: from the red zone to the green one
0 → 1
H1 on the home page
How we worked
Four steps of basic optimization
What the before and after screenshots show.
- Step 01
Checking the platform templates
We reviewed the Titles and Descriptions of the home page, categories, contacts and product pages: glued-together section names, repeated words, the product counter, the SKU and the phone number.
- Step 02
Hand-written tags for the main sections
The home page, the K-pop, anime, manga and lakorn sections, the custom photo products page and contacts got hand-written Titles and Descriptions with emoji in the description.
- Step 03
One formula for subcategories
Binders, sleeves, cards, figures, cosplay, diaries, snacks and poster sets got the scheme "section name – Buy at a good price …" and a description with the store's advantages. The glued-together names and repetitions disappeared.
- Step 04
Product pages and H1
The product Title now reads "Buy … at a good price at …", without the SKU. The Description lists the store's advantages, and the phone number was removed from it. The home page got an H1.
Before and after
SEO tags: before and after
Screenshots of the SEO tag checking panel before and after the work; the store name is hidden.
Home page
The Title made of the store name alone (21 characters) was rewritten as a list of the catalog's areas: K-pop, anime, manga, cards, posters (66 characters). The template Description "Buy Home … Products in stock: 0" (110 characters) was replaced with a description of the range with emoji (174 characters), and an H1 appeared.
Category: K-pop
The template Title "K-POP – buy in the online store …" was replaced with a title with the query "K-POP Shop in Ukraine" (56 → 54 characters). The auto-description with the product counter (118 characters, red zone) was rewritten as a list of the range with emoji (168 characters).
Category: binders for K-pop cards
The template glued together the names of the parent and child categories, and the Title had 122 characters. The new Title with the query "K-pop cards" is shorter (85 characters), and the Description describes the store's advantages (183 → 202 characters).
Category: K-pop cards
The Title with the repetition "Cards Cards regular" (73 characters) was replaced with "Regular K-pop cards – Buy at a good price …" (62 characters). The auto-description with the number of products and the "from" price was rewritten as a description of the advantages with emoji (134 → 161 characters).
Category: anime figures
The repetition "Anime figures Figures" was removed, and the Title was shortened to "Anime Figures – Buy at a good price …" (72 → 54 characters). The Description with the product counter was replaced with a description of the advantages with emoji (133 → 153 characters).
Category: custom photo products
The template produced the description "Buy Order with your own photos" and a 74-character Title. The new Title "Order products with your own photos – …" has 54 characters, and the Description lists T-shirts, mugs, notebooks, mouse pads and socks (134 → 159 characters).
Contacts page
The contacts Title had the store name twice together with "buy" (93 characters); now it is "Contact information – Online store …" (61 characters). The Description with "products: 0" was rewritten as a page description with emoji (145 → 171 characters).
Product: K-pop card set
The SKU and the template part were removed from the Title (82 → 61 characters). The store's phone number in the Description was replaced with a list of advantages with emoji (130 → 153 characters).
Result
Correct snippets on every page
Basic SEO optimization covered every page of the site: the home page, catalog sections, product pages and information pages. The screenshots above are examples that show how the Title, Description and H1 changed.
Every page of the site got a new Title and Description with the store's range or advantages. All Descriptions are in the green zone of the panel (153–202 characters), the Titles of most pages fit into 54–64 characters, and the longest now has 85 characters. The home page got an H1, and the SKU and phone number disappeared from product pages. The robots tag on every page is ALL, as it was before the work.
The snippet is the first thing a shopper sees in Google before visiting the site. Subcategories and product pages share one tag formula, so new sections and products will get tags of the same kind. Tidy titles and descriptions are worth having before launching ads and SEO promotion.
BASIC package
Basic SEO optimization of your Horoshop store
Title, Description and H1 for all pages of the website: home page, categories, product pages, information pages. We replace the platform's template tags with texts containing search queries.
- Title and Description
- H1 on every page
- Templates for categories and products
- Before and after report
from $150
Free consultation
Want these tags for your store?
Send us your store's address – we will check which tags the platform currently generates and propose a scope of work. We reply Mon–Fri from 9:00 to 18:00.
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00