Case study · Basic SEO optimization on Horoshop
Basic SEO optimization of a general merchandise store
Basic SEO optimization of an online store on Horoshop, October 2024: electronics, leather goods and document covers, garlands, home goods, bed linen. Titles were generated by the platform template, the home page, categories and contacts had no meta description, and the home page had no H1. LightSEO optimized all pages of the site, examples are below.
What it was like
Horoshop template tags and empty descriptions
This is how the tags of 8 store pages looked before the work started.
Empty descriptions and no H1
On the home page, categories and contacts the panel showed "Description is missing!". The home page Title consisted of the store name and the words "Online store" – 30 characters. The home page had no H1.
Template category Titles
The template added the parent category or the word "Catalog" to the category name: "Garlands Indoor garlands – buy in the online store …". The panel marked Titles of 81 and 67 characters red.
Long product Titles with the SKU
The product page Title looked like "Buy … SKU in the online store …" – 112 and 127 characters. Product descriptions contained the store phone number, and the brand page description was generated by the auto-text "Products in stock: …".
In numbers
Figures from the tag checker panel
8
examples in screenshots: home page, categories, contacts, brand and product pages
0 → 160
characters in the home page Description: a list of product lines instead of an empty field
0 → 1
H1 on the home page: the heading appeared after the work
How we worked
What we changed on the store's pages
We wrote the home page and contacts by hand and set shared formulas for categories, the brand page and products.
- Step 01
Hand-written home page tags
The home page Title is "… – Online store of quality goods – Great prices", 61 characters instead of 30. The 160-character Description lists the product lines with emoji: electronics, leather goods, home goods, bed linen, promotions and discounts. The home page got an H1.
- Step 02
One formula for categories
The category Title looks like "category name – Buy at a great price in the store …". The parent category, the word "Catalog" and the repeated name are gone: 81, 63 and 67 characters became 65, 54 and 57. The Description starts with "Buy" and the category name, followed by advantages with emoji: high quality, wide assortment, promotions, fast delivery across Ukraine.
- Step 03
Template for product pages
The leading "Buy" and the SKU were removed from the Title: now it is "product name – Buy at a great price in the store …", 106 and 119 characters instead of 112 and 127. The phone number was removed from the descriptions, and the Description has 188 and 201 characters: wide choice, high quality, fast delivery across Ukraine.
- Step 04
Contacts and the brand
Contacts got their own tags: the 51-character Title "Contact information ➔ Online store …" and a 147-character description with the store's advantages. The brand page Title got the "TM" mark – 59 characters, and the 168-character description was restructured with arrows: number of products, "from" price, delivery across Ukraine, phone.
Before and after
SEO tags: before and after
All 8 pages of the case study in screenshots of the tag-checking panel.
Home page
The 30-character Title made of the store name was replaced with a 61-character one: "… – Online store of quality goods – Great prices". Instead of "Description is missing!" there is a 160-character description, and the home page has an H1.
Category: ID card covers
The template Title with the parent category was shortened from 81 to 65 characters, and the keyword stands at the start. A 170-character Description was added in place of the empty one.
Category: leather goods
The 63-character Title "Catalog Leather goods – buy in the online store …" was replaced with a 54-character one with the keyword at the start. A 159-character Description was added in place of the empty one.
Category: indoor garlands
The repetition "Garlands Indoor garlands" was removed, and the Title was shortened from 67 to 57 characters. A 162-character Description was added in place of the empty one.
Contacts page
The 53-character Title "Contact information – … ➤ Online store" was rewritten as the 51-character "Contact information ➔ Online store …". A 147-character Description with the store's advantages was added in place of the empty one.
Product brand page
The Title became "All TM … products – in the online store …": 59 characters instead of 42. The 168-character description (previously 141) was restructured with arrows: number of products, "from" price, delivery across Ukraine and phone.
Product: ID card cover
The leading "Buy" and the SKU were removed from the Title: 112 characters became 106. The Description was rewritten with advantages and emoji, and the phone number was removed – 188 characters instead of 164.
Product: LED string garland
The leading "Buy" and the SKU were removed from the Title: 127 characters became 119. The Description was rewritten with advantages and emoji, and the phone number was removed – 201 characters instead of 177.
Result
New snippets on all 8 pages
We carried out basic SEO optimization for all pages of the site: the home page, catalog sections, product pages and information pages. The screenshots above are examples that show how the Title, Description and H1 changed.
All pages of the site got new Titles and Descriptions. The Description of every page has from 147 to 201 characters, and the panel marks all of them green. The Titles of the home page, categories, contacts and brand page have from 51 to 65 characters, with no repeated names and no word "Catalog". The home page got an H1. Categories and product pages got a shared tag scheme ending with "– Buy at a great price in the store …".
Product page Titles were shortened to 106 and 119 characters, and the panel still marks them red. The snippet is the first thing a shopper sees in Google, so tidy tags are worth having before launching ads and SEO promotion.
BASIC package
Basic SEO optimization of your Horoshop store
Title, Description and H1 for all pages of the website: home page, categories, product pages, information pages. We replace the platform's template tags with texts containing search queries.
- Title and Description
- H1 on every page
- Templates for categories and products
- Before and after report
from $150
Free consultation
Want these tags for your store?
Send us your store's address – we will check which Titles and Descriptions the platform generates now and propose a scope of work. We reply Mon–Fri from 9:00 to 18:00.
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00