Case study · Basic SEO optimization on Horoshop
Basic SEO optimization of a sugaring paste store
Basic SEO optimization of the online store of a sugaring paste manufacturer during the move to Horoshop, October 2024. The old site had mostly Russian-language tags with template phrases, and new categories got the platform template with auto-text about availability. LightSEO optimized all pages of the site, examples are below.
What it was like
Russian-language tags, the red length zone and the Horoshop template
This is how the Titles and Descriptions of 11 pages looked before the work started.
Russian-language tags with template phrases
Most of the checked pages of the old site had tags in Russian. The Titles of several categories ended the same way – "professional series …", and the Descriptions ended with a call to read reviews and comments. The Titles of the paste category and contacts had the store name twice.
Length in the red zone
The disinfection Title had 25 characters, home care – 29, the paste category and contacts – 69, the product page – 78. The home care Description had 31 characters, disinfection – 69, contacts – 90. The checking panel marked them red. The old site had no robots tag.
Standard Horoshop template
On the new site, a category without its own tags got the platform template: the Title "Products New Category – buy in the online store …" and a Description with "Products in stock: 0 from", "Delivery" and "Reviews". The description had 117 characters – the red zone.
In numbers
What the checking panel showed
11
page examples in the screenshots
31 → 164
characters in the home care category Description: from the red zone to the green one
149–168
characters in the Description of every compared page – the green zone of the panel
How we worked
Four steps of basic optimization
What the screenshots of the SEO tag panel show before and after the work.
- Step 01
Analysis of the old and new site tags
We checked the Title, Description, H1 and robots of the home page, categories, contacts and product page on the old site, and the standard category template on the new Horoshop site.
- Step 02
Hand-written Titles for the home page, categories and contacts
Each of the seven categories got its own Ukrainian title matching its assortment: sugar paste, wax, pre- and post-depilation products, home care, disinfection, consumables, bio tattoo. The query comes first, and the store name appears once.
- Step 03
Descriptions with the query and a product list
Category Descriptions follow one scheme: "Buy", the query in 【】 brackets, a list of products or advantages with emoji. The calls to read reviews are gone.
- Step 04
Template for new categories and products
The standard Horoshop template was replaced with our own: "… – buy in the store …" in the Title, the name in brackets and the store's advantages in the Description. The same template generates the product page tags.
Before and after
SEO tags: before and after
Screenshots of the SEO tag checking panel before and after the work; the store name is hidden.
Home page
Russian-language tags were replaced with Ukrainian ones: the query "sugaring paste" at the start of the Title, the manufacturer's advantages with emoji in the Description (140 → 159 characters). In the screenshot of the new site the Title has 70 characters and the home page still has no H1 – the panel marks them red.
Category: sugar paste for sugaring
The Title was shortened from 69 to 58 characters, and the store name now appears in it once. The description with a call to read reviews was replaced with text containing the query in 【】 brackets and advantages with emoji (131 → 168 characters).
Category: pre- and post-depilation products
The Title was rewritten in Ukrainian and shortened from 67 to 58 characters. The Description grew from 90 to 162 characters: the query in brackets and a list of products – oil, toners, lotions, gels.
Category: home care
The 29-character Title and the 31-character Description were replaced with full tags. The new Title has 61 characters with the query "cosmetic products for sugaring", and the Description has 164 characters with a list of the category's products.
Category: disinfection
The Title grew from 25 to 60 characters and names the assortment: products for hand skin and surfaces. The Description grew from 69 to 149 characters – the query in brackets, a treatment room or salon as the intended use and the types of products.
Tag template for new categories
The standard Horoshop template produced the Title "Products New Category – buy in the online store …" and a description with "Products in stock: 0 from" (117 characters). Our own template produces the Title "New Category – buy in the store …" and a 154-character description with the store's advantages.
Contacts page
The Title was shortened from 69 to 39 characters: "Contacts – Online store …", with the store name once instead of twice. The Description grew from 90 to 149 characters and names the manufacturer's advantages.
Product page: sugaring paste
The product page tags were generated by our own template in Ukrainian: the product name and "– buy in the store …", and the Title shrank from 78 to 71 characters. The Description grew from 104 to 166 characters – the product name in brackets and the store's advantages.
Result
Correct snippets on every page
We carried out basic SEO optimization for all pages of the site: the home page, catalog sections, product pages and information pages. The screenshots above are examples that show how the Title, Description and H1 changed.
Every page of the site got a Ukrainian Title and Description with a search query. All compared Descriptions are in the green zone of the panel (149–168 characters), and so are the Titles of four categories, the category template and contacts; the Titles of the home page and the product page have 70–71 characters. On the new site the robots tag has the value ALL, and categories and contacts have one H1 each. New categories and products get tags from our own template without auto-text about availability.
The snippet is the first thing a shopper sees in Google before visiting the site. Tidy titles and descriptions are worth having before launching ads and SEO promotion: work with search traffic starts with them.
BASIC package
Basic SEO optimization of your Horoshop store
Title, Description and H1 for all pages of the website: home page, categories, product pages, information pages. We replace the platform's template tags with texts containing search queries.
- Title and Description
- H1 on every page
- Templates for categories and products
- Before and after report
from $150
Free consultation
Want these tags for your store?
Send us your store's address – we will check which tags the platform currently generates and propose a scope of work. We reply Mon–Fri from 9:00 to 18:00.
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00