Case study · Basic SEO optimization on Horoshop
Basic SEO optimization of a jewelry store
Basic SEO optimization of a jewelry and costume jewelry online store on Horoshop, December 2024. The home page Title consisted only of the store name, and the page had no H1. Categories showed the tags of the brands page with a phone number. The SKU appeared twice in product page Titles. LightSEO optimized all pages of the site, examples are below.
What it was like
Tags from the Horoshop template: the brands page, a phone number in descriptions and a doubled SKU
This is how the Titles and Descriptions of six store pages looked before the work started.
A home page with no query and no H1
The home page Title consisted only of the store name – 11 characters, and the checking panel marked it red. The home page had no H1. The Description was the brands page description with a phone number.
Categories with the brands page tags
The earrings and necklaces categories had the Title "Brands presented in the online store …" (52 characters) without the section name. The Description was "List of brands whose products can be purchased on the site …" and a phone number for orders.
A doubled SKU and an empty description
Product page Titles started with "Buy", and the SKU was repeated twice: 73 and 69 characters, the red zone. Product page Descriptions ended with a phone number. The contacts page had no Description at all.
In numbers
What the checking panel showed
6
examples in screenshots: home page, two categories, contacts, two products
11 → 69
characters in the home page Title: from the store name to the query "jewelry"
0 → 1
H1 on the home page
How we worked
Four steps of basic optimization
From checking the tags to formulas for categories and product pages.
- Step 01
Checking the tags in the panel
We checked the home page, the earrings and necklaces categories, contacts and two product pages: Title and Description length, H1 and the robots tag. On the categories we found the brands page tags.
- Step 02
Hand-written tags for the home page and contacts
The home page Title got the query "jewelry" and the store's positioning, and the Description got the store's advantages with emoji. The home page got an H1. The contacts page got a Description with the page name.
- Step 03
Formula for categories
Categories got a shared formula: the section name and "– buy in the jewelry store …" in the Title, the section name and the store's advantages in the Description. The brands page tags and the phone number were removed from the categories.
- Step 04
Formula for product pages
The product page Title starts with the product name and ends with "– buy at a great price in the store …", and the repeated SKU was removed. The Description names the product and the store's advantages without a phone number.
Before and after
SEO tags: before and after
Screenshots of the SEO tag checking panel before and after the work; the store name is hidden.
Home page
The 11-character Title, just the store name, got the query "jewelry" and the positioning – 69 characters. The brands page description with a phone number was replaced with a Description with the store's advantages (162 characters), and an H1 appeared.
Category: earrings
The Title "Brands presented in the online store …" (52 characters) was replaced with "Earrings – buy in the jewelry store …" (51 characters). The Description got the section name and the store's advantages instead of a phone number – 154 characters.
Category: necklaces
The same category formula: "Necklaces – buy in the jewelry store …" – 49 characters. The brands page description (156 characters) was replaced with a Description with the section name – 152 characters.
Contacts page
The page had no Description, and the panel marked this red. Now the page has a 165-character Description with the page name and the store's advantages, and the Title barely changed – 51 characters became 52.
Product: brooch pendant
The leading "Buy" and the repeated SKU were removed from the Title: 73 characters in the red zone became 64. The Description with a phone number (122 characters) was replaced with a description with the store's advantages – 171 characters.
Product: earrings
The Title follows the same formula: the product name and "– buy at a great price in the store …", 69 characters became 59. The 117-character Description in the red zone was replaced with a 166-character description.
Result
Correct snippets on every page
We carried out basic SEO optimization for all pages of the site: the home page, catalog sections, product pages and information pages. The screenshots above are examples that show how the Title, Description and H1 changed.
Each of the six pages has a Title with the page name and a Description with the store's advantages. Categories no longer show the brands page tags, the phone number was removed from the descriptions, and the contacts page has a Description. All Descriptions are in the green zone of the panel – 152–171 characters. The home page got an H1, the other pages have one H1 each, and the robots tag is ALL. Categories and product pages got shared formulas, so new products will get the same kind of tags. The panel still marks the home page Title red – 69 characters.
The snippet is the first thing a shopper sees in Google before visiting the site. The page name in the Title and the store's advantages in the Description are worth having before launching ads and SEO promotion: work with search traffic starts with them.
BASIC package
Basic SEO optimization of your Horoshop store
Title, Description and H1 for all pages of the website: home page, categories, product pages, information pages. We replace the platform's template tags with texts containing search queries.
- Title and Description
- H1 on every page
- Templates for categories and products
- Before and after report
from $150
Free consultation
Want these tags for your store?
Send us a link to your store – we will check which Titles and Descriptions your categories and product pages show now and propose a scope of work. We reply Mon–Fri from 9:00 to 18:00.
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00