Case study · Basic SEO optimization on Horoshop
Basic SEO optimization of a women's lingerie online store
Basic SEO optimization of an online store for women's lingerie and clothing on Horoshop, March 2025. Categories and contacts had the platform's template Title "… – buy in the online store …", names repeated words, descriptions contained auto-generated text about the number of products in stock, and the home page had no H1. LightSEO optimized every page of the site; examples are below.
What it was like
Tags from the Horoshop template, repeated words and no H1 on the home page
This is how the Title and Description of eight store pages looked before the work started.
Template Titles with repetitions
The Title of categories and contacts followed the formula "… – buy in the online store …", and product pages used "Buy … in the online store …". Section names were duplicated: "Bodystockings and stockings Stockings", "Women's clothing Sportswear", "Home Contacts". On product pages the SKU appeared twice.
Autotext instead of a description
The Description was assembled from a template: "Buy" plus the page name, the number of products in stock, a "from" price, "Delivery", "Reviews". On the home page and in contacts the counter showed "Products in stock: 0". On product pages the store's phone number ended up in the description.
Lengths in the red zone and no H1
The Description of the home page, the underwear category and contacts had 103, 119 and 112 characters. The Title of the stockings and sportswear categories had 75 and 72 characters, product pages – 80 and 69. The checking panel marked them red. The home page had no H1.
In numbers
What the checking panel showed
8
examples in screenshots: home page, 4 categories, contacts, 2 products
103 → 158
characters in the home page Description: from the red zone to the green one
0 → 1
H1 on the home page
How we worked
Four steps of basic optimization
The same order of work as in the basic SEO optimization package.
- Step 01
Analysis of pages and queries
We checked which Title and Description tags the platform generates for the home page, categories, products and contacts, and picked a query for each section: "women's lingerie store", "women's stockings", "women's sportswear".
- Step 02
Hand-written tags for the home page and contacts
We wrote the Title and Description by hand for the home page and the contacts page: the query or page name at the start of the title, the store's advantages in the description, Description length in the green zone.
- Step 03
Templates for categories and products
For categories and product pages we set a single formula: the query and "– Buy in the store …" in the Title, a list of advantages with emoji in the Description. The template inserts the product name without repeating the SKU.
- Step 04
Snippet check
We checked every page in the SEO tags panel: Title and Description length, the number of H1 tags and the robots tag.
Before and after
SEO tags: before and after
Screenshots of the SEO tag checking panel before and after the work; the store name is hidden.
Home page
The Title with the store name and the "online store" suffix was rewritten for the query "women's lingerie store" (33 → 38 characters). The template Description with the auto-text "Products in stock: 0" (103 characters, red zone) was replaced with a text about the advantages with emoji (158 characters), and the page got an H1 (0 → 1).
Category: seductive lingerie
The Title was refined with the query "seductive women's lingerie" (62 → 60 characters). The template Description with the number of products and a "from" price was replaced with a text about the advantages with emoji (125 → 161 characters).
Category: underwear
The Title was refined with the query "women's underwear" (57 → 55 characters). The template Description with auto-text (119 characters, red zone) was replaced with a text with advantages and emoji (156 characters).
Category: stockings
The repetition "Bodystockings and stockings Stockings" was removed from the Title, leaving the query "women's stockings": 75 characters in the red zone → 49. The template Description was replaced with a text with advantages and emoji (136 → 150 characters).
Category: women's sportswear
The repetition "Women's clothing Sportswear" was removed from the Title and the query "women's sportswear" was formed: 72 characters in the red zone → 58. The template Description was replaced with a text with advantages and emoji (134 → 159 characters).
Contacts page
The template Title "Home Contacts – buy in the online store …" was replaced with "Contacts – Online store …" (60 → 42 characters). The Description with the auto-text "Products in stock: 0" (112 characters, red zone) was rewritten to 160 characters with a call to visit the page and the store's advantages.
Product: shaping bodysuit
The SKU repetition was removed from the Title, and "Women's" and the formula "– Buy in the store …" were added (80 → 74 characters, the panel still marks the length red). The template Description with the store's phone number (151 characters) was replaced with a text with advantages and emoji (160 characters).
Product: fitness suit
The SKU repetition was removed from the Title, and "Women's" and the formula "– Buy in the store …" were added (69 characters in the red zone → 63, green). The template Description with the store's phone number (140 characters) was replaced with a text with advantages and emoji (149 characters).
Result
Correct snippets on every page
Basic SEO optimization was done for every page of the site: the home page, catalog sections, product pages and information pages. The screenshots above are examples that show how the Title, Description and H1 changed.
Every page of the site received a Title with a search query and a Description with the store's advantages. All Descriptions are in the green zone of the panel (149–161 characters), and so are seven of the eight Titles; the Title of the bodysuit page has 74 characters. The home page got an H1, and every other page has exactly one. There is no robots tag, so nothing restricts indexing.
The snippet is the first thing a shopper sees in Google before visiting the site. Clean titles and descriptions without boilerplate phrases are worth having before you launch ads and SEO promotion: work with search traffic starts with them.
BASIC package
Basic SEO optimization of your Horoshop store
Title, Description and H1 for all pages of the website: home page, categories, product pages, information pages. We replace the platform's template tags with texts containing search queries.
- Title and Description
- H1 on every page
- Templates for categories and products
- Before and after report
from $150
Free consultation
Want these tags for your store?
Send us your store's address – we will check which tags the platform currently generates and propose a scope of work. We reply Mon–Fri from 9:00 to 18:00.
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00