Case study · Basic SEO optimization on Horoshop
Basic SEO optimization of a pet supplies online store
Basic SEO optimization of an online store of pet supplies for cats and dogs on Horoshop, August 2024. Categories had template Titles "… – buy in the online store …" and descriptions "✅ Delivery ✅ Reviews", contacts had no Description, and a product Title was 196 characters long. LightSEO optimized every page of the site; examples are below.
What it was like
Tags from the Horoshop template, an unrelated description and an empty Description
This is how the Title and Description of eight store pages looked before the work started.
Template Titles with the store name
The Title of three categories followed the formula "… – buy in the online store …" with the full store name. In the food category the section name was duplicated: "For cats Food for cats" (80 characters). The home page Title consisted of the store name alone – 25 characters.
Template, unrelated and empty descriptions
The Description of three categories was assembled from the template "【Buy …】 – in the Online store … ✅ Delivery ✅ Reviews" and had 87–103 characters. The Ukrainian toys page carried a Russian-language description about pet food. The contacts page had no Description.
Overly long Titles and generic section names
The product page Title had 196 characters: the name, the barcode, the store name and a sentence about free delivery. The panel marked it red. The sections "For cats", "Toys" and "Problem solving" had generic names without a search query.
In numbers
What the checking panel showed
8
examples in the screenshots: home page, 4 categories, brand, contacts, product
196 → 94
characters in the product page Title: without the sentence about free delivery
0 → 161
characters in the Description of the contacts page, which had no description
How we worked
Four steps of basic optimization
What changed in the tags – based on panel screenshots before and after the work.
- Step 01
Section names for search queries
We renamed the sections: "For cats" to "Cat supplies", "Toys" to "Pet toys", "Problem solving" to "Products for problem removal and cleaning up after pets". The section name goes into the Title and Description.
- Step 02
Hand-written home page tags
The home page Title was extended with the query "pet supplies for dogs and cats": 25 → 66 characters. The Description was rewritten as a list of advantages with emoji: food, accessories, care products, cumulative discounts, delivery.
- Step 03
A formula for categories, product and contacts tags
Categories got one formula: the section name and "– Buy at good prices in …" in the Title, advantages with emoji in the Description. The sentence about free delivery was removed from the product Title, and the subcategory was added to the Description. Contacts got a 161-character Description.
- Step 04
Check in the panel and snippet preview
We checked every page in the SEO tags panel: Title and Description length, the number of H1 tags and the robots tag. We viewed the home page snippet in the Google preview on desktop and phone.
Before and after
SEO tags: before and after
Screenshots of the SEO tag checking panel before and after the work; the store name is hidden.
Home page
The Title made of the store name alone (25 characters) was extended with the query "pet supplies for dogs and cats" – 66 characters. The Description was rebuilt as a list of advantages with emoji: food, accessories, care products, discounts, delivery (181 → 160 characters).
Category: cat supplies
The "For cats" section became "Cat supplies", and the Title was built with the formula "… – Buy at good prices in …" (64 → 59 characters). The template Description "✅ Delivery ✅ Reviews" of 87 characters (red zone) was replaced with a 153-character description with advantages.
Category: pet toys
The Ukrainian toys page carried a Russian-language description about pet food that did not match the section. The name was expanded to "Pet toys", the Description was rewritten for the page topic (173 → 164 characters), and the Title grew from 42 to 70 characters.
Category: products for cleaning up after pets
The name "Problem solving" was replaced with the descriptive "Products for problem removal and cleaning up after pets", and the 95-character template Description with a 201-character description with advantages. Because of the long name the Title grew from 72 to 107 characters and stayed in the red zone of the panel.
Category: cat food
The template Title with the doubling "For cats Food for cats" was shortened from 80 to 58 characters. The Description grew from 103 to 152 characters and got a list of advantages with emoji.
Contacts page
Before the work the Description was missing, and the panel showed "Description is missing". The page received a 161-character Description, and the Title grew from 55 to 65 characters.
Product: dry cat food
The Title was shortened from 196 to 94 characters, and the sentence about free delivery was removed. The Description without the phone number: the name, a call to buy, the subcategory "Dry food for cats" and delivery (186 → 206 characters).
Pet food brand page
The Title was shortened from 64 to 42 characters: "in the online store" with the full store name was replaced with "in the pet store …". The Description was rebuilt with arrows: the number of products in stock, a "from" price, delivery and the phone number (151 → 168 characters).
Snippet preview
The home page in Google search: before and after
Snippet preview of the home page on desktop and phone; the address and store name are hidden.
Before, desktop: only the store name in the title. 
After, desktop: the query "pet supplies for dogs and cats" in the title, advantages with emoji in the description. 
Before, phone: the same title from the store name. 
After, phone: a two-line title with the query, a description with emoji.
Result
Correct snippets on every page
Basic SEO optimization was done for every page of the site: the home page, catalog sections, product pages and information pages. The screenshots above are examples that show how the Title, Description and H1 changed.
Every page of the site received a Title with the page name or a query and a Description with the store's advantages. All Descriptions are in the green zone of the panel (152–206 characters). Titles became shorter where the template had stretched them: product page 196 → 94, cat food 80 → 58, brand 64 → 42. The robots tag on all pages is ALL.
The snippet is the first thing a shopper sees in Google before visiting the site. Section names built around search queries and a uniform tag formula for categories are worth having before you launch ads and SEO promotion.
BASIC package
Basic SEO optimization of your Horoshop store
Title, Description and H1 for all pages of the website: home page, categories, product pages, information pages. We replace the platform's template tags with texts containing search queries.
- Title and Description
- H1 on every page
- Templates for categories and products
- Before and after report
from $150
Free consultation
Want these tags for your store?
Send us your store's address – we will check which tags the platform currently generates and propose a scope of work. We reply Mon–Fri from 9:00 to 18:00.
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00