Specs on the product page: table or text
LightSEO · Product page
Specs on the product page: table or text
Shoppers read specs selectively, looking for one or two specific values. The format decides whether they find them in a second or close the tab.
5–12
parameters per product page
0
specs in the description
Format
Why a table wins
Easy to scan at a glance. The shopper finds the right row immediately without reading the whole block.
Works in filters and comparison. Structured values can be filtered, sorted and compared across products.
Goes into the ad feed. Brand, color, size and condition from the specs are pulled into Shopping ads.
A paragraph with a list fails. Specs buried in the text cannot be filtered and are hard to read.
Presentation
How to lay them out
📊
Key specs on top
Three to five key parameters right away, the rest under "show all".
📏
Consistent units
All weights in the same units, all sizes in the same format – otherwise the filter breaks.
❓
Explain the tricky ones
Give unclear parameters a hover tooltip instead of a bare abbreviation.
Mistakes
What ruins the specs block
Empty rows. "Material: –" is worse than no row at all.
Different sets for similar products. Comparison becomes impossible, and the shopper leaves for a store where comparison works.
Duplicating the description. If the specs repeat the description word for word, one of the blocks is redundant.
Your specs can't be filtered or compared?
We will put your catalog data in order so that filters, comparison and Shopping ads all work.
