Kits and bundles: how to present them in the catalog
LightSEO · Catalog
Kits and bundles: how to present them in the catalog
A bundle is a simple way to raise the average order value without increasing traffic. It works only when the buyer sees the benefit and understands exactly what is included.
Presentation
How to present a bundle on the product card
Show what is inside. A list of products with links to their individual cards – the buyer should understand exactly what they will get.
Show the savings. The bundle price against the total of the individual items. Without this, there is no reason to buy the set.
Let customers build their own. The option to swap one item in a bundle noticeably raises conversion in niches with a lot of choice.
Types
Which bundles work
🎁
Gift sets
A seasonal hit: a ready-made solution for anyone who does not know what to choose.
🧰
Functional sets
Everything for one task: a starter kit, an installation kit, a care set.
💡
Recommended sets
"Frequently bought together" as a ready-made bundle with a small discount.
Technical side
About inventory and stock levels
A bundle as a separate product. Easier to track, but stock has to be managed separately – there is a risk of selling something whose components are already out of stock.
A bundle as a set of linked items. Technically more complex, but stock is deducted from the actual products automatically.
The photo should show the whole set. A photo of just one item from it leads to disappointment on delivery.
Want to raise your average order value with bundles?
We will help you set up bundles in your catalog: product cards, item links, stock tracking and presentation in ads.
