Content plan for an online store: how to build one
LightSEO · Content
Content plan for an online store: how to build one
A content plan goes beyond a list of topics for the month. It is a sequence in which each new publication builds on the previous ones and leads to the catalog.
2–4
publications per month
Order
How to build the plan
1
Collect search queries
Informational phrases from your niche with an estimate of demand.
2
Group them into clusters
Topics within one area form a series of articles that work together as a set.
3
Sort by closeness to purchase
"How to choose" first, general overviews later.
4
Spread them across months
Be realistic: two to four articles a month work better than twenty in one week followed by silence.
Structure
What to include besides articles
Updates of older content. Set aside time to review what has already been published.
Seasonal topics. Prepare them two to three months before the peak, well ahead of the height of the season.
Category texts. They often matter more than articles, yet they get left out of the content plan.
Reality
About expectations
First results come in 3–4 months. Articles take more than a week to reach the top.
The effect is cumulative. The twentieth article performs better than the first, because the site already carries weight in the topic.
Need a content plan for your store?
We will build a plan around real demand: topics, priorities, a schedule and internal linking.
