Roughly 7 out of 10 carts in e-commerce never become orders. This is fixable, and it is the biggest growth reserve that needs no extra traffic: people have already chosen the product – they just need help getting to the finish. Seven working tactics are below.
Recovery tactics
The person sees the exact products they left in the cart in their feed and across the ad network. The most powerful tactic: it runs automatically from the feed and brings back the hottest prospects.
An email after 1–2 hours ("Your cart is waiting"), a reminder a day later and a final one after 2–3 days, possibly with a gentle incentive. A classic that still delivers some of the cheapest recoveries.
A short message with a link to the cart – the open rate is many times higher than email. Use it sparingly, only for carts with a decent order value.
Free delivery or a small bonus valid for 24–48 hours. The deadline nudges the decision. Be careful not to train customers to wait for it: the incentive goes only to those who abandoned a cart, never to everyone.
A customer comes back a week later – the cart is still there, with no "start over". A small detail that quietly saves a few percent of orders every month.
A cart worth UAH 10,000+ deserves a call or a message: "I see you were putting together an order – can I help with anything?" Often the person was stopped by a single question that takes a minute to resolve.
In parallel, fix the checkout itself: unexpected delivery costs, forced registration, a long form, no Apple Pay – the main cart killers live here.
Where to start
Retargeting + the first email. Two tactics that bring most of the recoveries and run on autopilot.
Checkout audit: go through the buyer's journey on a phone yourself. Remove every unnecessary step – this lifts both new orders and the impact of every tactic.
Sequences, incentives, calls for large orders. Fine-tuning on top of a working base.
We'll set up a recovery system: dynamic retargeting, reminder sequences, smart incentives – and fix the checkout so fewer carts get abandoned. We measure everything: how many carts were saved and at what cost.
📝 Recover my abandoned cartsFree consultation. We'll calculate your recovery potential on your current traffic
