Log analysis: why you should look at server logs
LightSEO · Technical SEO
Log analysis: why you should look at server logs
Search Console shows the summary. Server logs show reality: where the bot went, how many times and what it got in response.
10,000+
pages – when you need it
3
conclusions from the analysis
What you see
What log analysis tells you
Where the bot spends its resources. You may find that 70% of the crawl goes to filter and sorting pages instead of products.
Which pages it ignores. Sections the bot has not visited for months are candidates for internal linking.
Which errors it gets. Real response codes, including the ones that never made it into the reports.
Who needs it
When it pays off
🏬
Large catalog
From ten thousand pages up, crawl efficiency becomes critical.
🐌
Slow indexing
New products show up in search months later – you need to understand why.
🔍
After a migration
Check how the bot handles the new structure and redirects.
Reality
Who can skip it
Small stores. Up to a few thousand pages, Search Console is enough – the bot crawls everything anyway.
Server access is required. SaaS platforms may simply not provide logs – then we work with the reports.
Is your large catalog poorly indexed?
We will analyze where your crawl budget goes and redirect it to the pages that matter.
