Facebook and Instagram can show each person exactly the product they viewed on your website – and the one they are most likely to like. We explain without jargon how it works and what you need to launch.
Mechanic 1
Your website provides a feed – a file with products, prices and photos. Meta pulls it into its catalog and keeps it up to date: change a price on the website, and it changes in the ads too.
There is no need to design a creative for every product. Meta builds carousels and collections from the catalog on its own – each viewer gets their own set of products.
The system knows who has recently shown interest in similar products and shows your catalog to exactly those people. The more conversion data it has, the more precise the targeting.
Mechanic 2
A person added a product to the cart and left – 70% of shoppers do this. Retargeting shows them exactly that product in their feed, often with a reminder or a small discount. It is the most profitable campaign in e-commerce.
Someone looked at sneakers – and sees the same sneakers plus similar models in their feed. The product "follows" the shopper until they are ready to decide.
Bought coffee a month ago? Time for a reminder. Repeat sales to your own customer base are the cheapest orders there are.
Retargeting works with a warm audience, so its ROI is usually 3–5 times higher than that of cold campaigns. Yet without a website with a pixel, there is physically nothing to build it on.
What you need to launch
Code on the website that records views, carts and purchases. Without it there is no retargeting and no algorithm learning. It is installed before the ads launch.
An automatic feed from the website → Business Suite. Modern platforms generate it out of the box; on custom-built sites it is a headache of its own.
The catalog works on its own, but a first introduction to the brand needs live creatives: videos of the product in action, reviews, before/after. Then we test and scale the best ones.
We'll install the pixel and the Conversions API, build the catalog, and launch catalog campaigns and abandoned-cart retargeting. Every month you get a clear report: how much was invested, how much was sold, and what we scale next.
📝 Estimate a Meta Ads launchFree consultation. We'll suggest a realistic budget for your niche
