The minimum set of pages you shouldn't launch without
LightSEO · Checklist
The minimum set of pages you shouldn't launch without
A catalog and product pages are only the start of a store. There is a set of pages whose absence hits three areas at once: buyer trust, ad moderation and search rankings.
Commercial
Pages people read before buying
Delivery and payment. Which carriers you use, how much delivery costs, the order amount from which it is free, how many days it takes, which payment methods you accept. "We deliver all over Ukraine" does not count.
Returns and exchanges. Time limit, conditions, who pays for return shipping, how to file a request. Required to pass Shopping ads moderation.
Contacts. Phone, e-mail, messengers, working hours, legal name. A store with nothing but a contact form looks unreliable.
About the company. Who you are, how many years you have been on the market, what sets you apart. Often one of the most visited pages before a first purchase.
Legal
Documents you need to pass moderation
🔒
Privacy policy
Required if you collect any data through forms.
📄
Public offer agreement
The terms of sale the buyer accepts when placing an order.
🍪
Cookie policy
Relevant if you work with European buyers.
Technical
Two pages people forget about
404 page. Properly designed, with search and links to popular categories, instead of a blank screen with an error code.
Thank-you page after the order. This is the page where conversions are recorded in analytics and ad accounts. Without it you cannot see the results of your ads.
We'll check if your store is ready to launch
We'll tell you which pages are missing and what exactly to write on them to pass ad moderation without any trouble.
