Mobile version: what Google looks at
LightSEO · Technical SEO
Mobile version: what Google looks at
Google evaluates a site by its mobile version. If part of the content is hidden or broken on a phone, that is exactly how the search engine sees your site.
70%+
of shoppers buy from a phone
1
version used for evaluation
Key points
What this means in practice
The mobile version is the primary one. The desktop version can be excellent, yet rankings rely on what the phone sees.
Hidden content is lost content. If the category text on mobile is collapsed into a non-clickable block or cut out completely, it may not be taken into account.
Different versions mean different problems. A separate mobile version on a subdomain almost always creates duplicates and inconsistencies.
Check
What to check on a phone
👆
Element size
Buttons and links that can't be tapped on the first try mean a direct loss of orders.
↔️
Horizontal scrolling
The page slides sideways – a sign of broken layout.
🖼
Photos and gallery
Whether zoom works and whether full-size desktop photos are being loaded.
📝
Forms
Checkout on a phone is the most common point of failure.
Tip
The simplest test
Place an order from a phone yourself. Use a real device on mobile internet instead of an emulator in the browser. You will find more than any automated test.
Does your mobile version work worse than the desktop one?
We will check your site on real devices and fix whatever stops people from buying from a phone.
