Why an online store needs brand pages
LightSEO · Catalog
Why an online store needs brand pages
People search for "cat food" and also for "buy Royal Canin". If you have no brand page, this demand goes to your competitors – even when you have the product in stock.
2
types of branded queries
0
empty brands in the list
Demand
Which queries brand pages cover
Brand name + buy. The most common branded query. It leads to the general manufacturer page with all of its products.
Brand + category. "Bosch vacuum cleaners", "Nike sneakers" – this is the intersection of a brand and a section, and it also gets its own page.
A specific model name. This query already targets the product page, and it works when the name on the product page matches the way people search for it.
Content
What a brand page should include
🏷
Logo and description
A few paragraphs about the manufacturer: what it makes, what sets it apart, which product lines it offers.
🗂
Brand categories
Links to the "brand + category" intersections when the range is wide.
⭐
Bestsellers and new arrivals
A selection of this manufacturer's products that people buy most often.
Mistakes
What to avoid
A page without text. A bare list of products with no description – it does not rank and is no different from a filter.
Copying the description from the manufacturer's website. The same text already appears in hundreds of stores and adds no value to the page.
Showing brands without products. A list of fifty manufacturers, half of which have nothing in stock, works like empty categories.
Want to capture branded traffic?
We will check which manufacturers in your catalog have search demand and build pages for them that rank.
