A B2B buyer shops as part of the job: orders dozens of items at once, compares volume-based prices, downloads invoices. We look at how a wholesale store differs technically from a retail one and which features make the difference here.
Key differences
Retail customers see one price, dealers another, large wholesale buyers a third. Price groups are tied to the buyer's account: log in and you see your own terms.
A wholesale buyer types in SKUs and quantities instead of scrolling through pretty product cards. A table-style order form and one-click reordering of a past order are a must-have.
Paying by invoice issued to a legal entity with its company details is the basic B2B scenario. The invoice should be generated automatically – "our accountant will write it up by hand in a minute" is a poor substitute.
Order history, documents, balance, shipment statuses. For a regular customer, the account is half the reason to order from you specifically.
A B2B customer plans their business around your stock levels. Warehouse sync and honest delivery times matter more than any design.
Strategy
A regular visitor sees retail prices and buys as in a typical store. That brings both sales and SEO traffic for all product queries.
After registering and being approved by you, the customer gets their price group. Wholesale prices stay hidden from the public, so competitors can't see them.
There's no need to run two websites: products, stock and content are shared, and only prices and terms differ. Half the maintenance work.
Customer acquisition
We'll set up price groups, partner accounts, automatic invoices and stock sync. One website will serve both retail and wholesale – with SEO and ads for both audiences.
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