A demand map of your niche
Buyer queries collected and grouped: what people search for, in which words and what of it is in your product range.
EXCLUSIVE package · 24 working days
Extended SEO optimization at the development stage of a Horoshop store: a structure built on demand before the first order
Extended SEO optimization at the development stage – the EXCLUSIVE package for a new store on Horoshop. We collect and group the search queries of your niche, build the catalog structure around them and write the tags of the home page, main pages and first-level categories by hand. The store enters search with sections people are already looking for.
- Semantic core and clustering of niche queries
- A category tree based on demand and your product range
- Analytics connected before sales start
EXCLUSIVE package
from $800
- Timeline
- 24 working days
- When to order
- Before the product import and the ad launch
- Together with the launch
- Turnkey store on Horoshop – from $500
You can order the package on its own or together with building the store. The price and scope of work are fixed in the contract before the start.
24
working days from the brief to the finished structure
+11,050%
IDATEX: growth in conversions over 9 months of SEO on the new platform
250+
projects launched since 2015
Expert
certified Horoshop partner
Who it's for
When to choose EXCLUSIVE
The package brings the most value while the catalog can still be built freely – before the product import and the first ads.
Store in development
The website is not yet published or is just being filled with content. We lay down the search structure before the products are spread across categories.
Moving to Horoshop
A migration is a good moment to rebuild the catalog around demand instead of carrying old mistakes over to the new platform.
A new niche or direction
You are entering the market with a product whose demand has not been studied yet. The semantic core will show how people search for such products and which sections are needed.
Ads from day one
You plan Google Shopping or Performance Max right after launch. A precise structure and tags give the ads the right signals, and organic search picks up the demand later.
Example
A catalog built around how buyers search
A buyer of a figurine may know the name of the item, look for a holiday gift or decide what to give a specific person. For VERONESE, the figurine catalog was extended with collections: a holiday gift, for a specific person, by theme and for the interior.
The store got separate entry points for different search intents. EXCLUSIVE lays down this logic before launch: sections appear where there is demand.
Case studies
Stores where the search structure was laid down at the start
Launches and migrations to Horoshop where the SEO foundation appeared together with the store.
IDATEX
YKK sewing hardware: migration to Horoshop
+11,050%conversions over 9 months of SEO; views +7,170%
View case studyidatex.com.ua
VERONESE
Figurines and gifts
Separate entry points from search: a holiday gift, for a loved one, for the interior
View case studyveronese.ua
Stages
24 working days: from semantics to the report
We agree on the structure with you before the product import, so the store is filled straight into the right sections.
- Step 01
Brief and contract
We discuss the product range, competitors and launch plans, and fix the price and timeline in the contract.
- Step 02
Query collection
We collect the search queries of the niche: product, brand, specification and purpose queries.
- Step 03
Clustering
We group queries by buyer intent: each group becomes a category, a subcategory or a separate page.
- Step 04
Catalog structure
We build the category tree around the semantic core and your product range and agree on it with you before the product import.
- Step 05
Tags and templates
We write the tags for the home page and first-level categories by hand; the rest of the catalog is covered by rules for product groups.
- Step 06
Analytics and report
We connect the website to Google Analytics and Search Console and finish with a report on the work done.
Package scope
What the EXCLUSIVE package includes
The most complete level of one-time optimization: from demand research to tags and analytics.
Collection and clustering of search queries
- Queries people use to search for products in your niche
- Query groups by buyer intent
- Selection of the groups worth creating sections for
Building the catalog structure
- Categories and subcategories in line with the semantic core
- Taking your product range into account
- Approval with you before the product import
Manual SEO tags
- Titles and descriptions of the home page and main pages
- The same for every first-level category
SEO templates for different product groups
- Rules for nested sections and product cards
- Correct tags for products added after launch
Google Analytics and Search Console
- Connecting the website to both services before sales start
Report
- A list of the work done: semantics, structure, tags
Prices
EXCLUSIVE and three packages for operating stores
BASIC, STANDART and PRO work with the existing catalog. EXCLUSIVE builds the catalog around demand from scratch.
BASIC
from $150
5 working days
- Analysis of what exists now
- Home page and general templates
- Analytics and report
STANDART
from $200
10 working days
- A title rule for every group
- Main pages by hand
- Report on the changes
PRO
from $350
10 working days
- Rebuilding the existing tree
- Templates for every group
- Key sections by hand
This package
EXCLUSIVE
from $800
24 working days
- Semantic core of the niche
- A category tree based on demand
- Manual tags, templates, analytics
Building a turnkey store on Horoshop – from $500, store migration to Horoshop – from $600. EXCLUSIVE can be ordered together with them.
Why before launch
Semantics before structure: why the order matters
A semantic core is all the words and phrases people use to search for your product in Google, sorted into groups by buyer intent. Clustering shows which query groups deserve a separate category, which deserve a subcategory and which are covered by a product card.
If you build the catalog from the supplier's menu, section names often turn out short and generic, and the nesting random. Fixing this after launch costs more: page addresses change, redirects are needed, and Google learns the site all over again.
EXCLUSIVE solves this at the development stage. The package combines well with store launch on Horoshop or store migration to Horoshop.
Questions
Frequently asked questions about the EXCLUSIVE package
Why is EXCLUSIVE more expensive than PRO?
EXCLUSIVE starts with research: collecting and clustering queries, and a catalog structure built on the semantic core. That is why the timeline is longer too – 24 working days instead of 10.
My store is already running. Does EXCLUSIVE make sense?
For an operating store, PRO is usually the better value: it improves the existing structure. EXCLUSIVE is worth choosing before a migration to Horoshop or before a major catalog update.
Do you also build the store?
Yes. LightSEO has been launching stores on Horoshop since 2015; a turnkey launch costs from $500. The SEO package can be ordered together with the launch, so the structure is ready for the product import.
What do you need from us?
Your product range or the supplier's price list, a list of brands and priority areas, and access to the store on Horoshop if it has already been created.
Do you guarantee rankings after launch?
Rankings depend on competition, content and links, so we do not guarantee top positions. The package gives you a start with a structure and tags built on real demand, and SEO promotion builds on this foundation further.
Does the package include category texts?
No. EXCLUSIVE covers semantics, structure, tags, templates and analytics. Section texts, filter landing pages and external publications belong to monthly promotion, and the collected semantic core becomes its foundation.
Free consultation
Planning a new store? Let's start with a demand map
Tell us about your product and the stage your website is at now. We'll tell you what semantics will bring in your niche and how to combine the package with a launch or migration. Mon–Fri, 9:00–18:00; we reply quickly in Telegram.
- Certified Horoshop partner
- The price is fixed before the start
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00