Niche semantic core
Queries grouped by buyer intent – the basis for the structure, texts and ads.
EXCLUSIVE package · new store on Shop-Express
Advanced SEO optimization of a Shop-Express website at the development stage: semantics, structure and tags before launch
Advanced SEO optimization of a Shop-Express website – the EXCLUSIVE package for a store still getting ready to launch. We collect and group buyer queries, build the catalog from them and manually write tags for the key pages and top-level categories, so the store opens with a ready SEO foundation.
- Niche semantic core with clustering
- A catalog built from buyer queries
- Manual tags for top-level categories
EXCLUSIVE package
from $750
- Timeline
- 24 working days
- Stage
- store in development
- Store already selling
- PRO, from $450
We hand over the structure before the catalog is filled, so you won't have to rework sections after launch.
2015
launching and promoting stores
250+
projects from idea to launch
Partner
official status on the Shop-Express platform
24
working days to a ready SEO foundation
Why before launch
SEO built in at the start costs less than SEO fixed later
A package for an owner who is launching a store and wants the catalog to bring in buyers from Google right away.
Changing a plan is easy, changing a catalog is expensive
At the development stage, it's enough to rename a section in the plan. After the catalog is filled, the same change means moving products, new page addresses and lost visibility.
A catalog in the buyer's language
Categories are named the way people search for them in Google, and every noticeable line of demand has its own page.
Correct tags from the first product
Templates work from the moment the catalog is filled, so pages with "Buy Home" or an empty description don't end up in search results.
Statistics from day one
Analytics and Search Console are connected before the opening, and the first impressions and visits go straight into the reports.
Package scope
Six components of the EXCLUSIVE package
The most complete of the four packages: everything a store needs to start in search, with no monthly fee.
Semantic core: collection and clustering
- Queries people use to search for your assortment
- Grouping by intent: buy, compare, choose
- Selecting the queries that need a separate page in the store
Building the catalog structure
- Category tree based on the semantic core and your assortment
- Section names in buyers' words
- Nesting from a general group down to the product
Tags written manually
- Home page and main pages of the site
- All top-level categories
Automatic tags for subcategories and products
- Formulas for the subcategories and products of each group
- Checking on the first filled pages
Analytics and Search Console
- Connecting the services before the store opens
- Checking that data is collected correctly
Report
- Semantics, structure, tags and templates – in one list of work
Packages and prices
EXCLUSIVE – the top level of the ladder
Is your store already running? Then one of the first three packages will suit you – depending on the size of the catalog.
BASIC
from $150
5 working days
- Home page with manual tags
- Basic templates
- Analytics and report
STANDART
from $250
10 working days
- Main pages written manually
- Templates by group
- Analytics and report
PRO
from $450
18 working days
- Putting existing sections in order
- Separate group templates
- Analytics and report
You are here
EXCLUSIVE
from $750
24 working days
- Semantic core and clustering
- Catalog from scratch built around queries
- Manual tags for top-level categories
- Templates, analytics and report
We fix the price in the contract before the start. Regular SEO promotion after launch is priced separately.
Case studies
What grows out of semantics and structure
LightSEO client stores on other platforms: expanded semantics, new pages for demand and tags gave them a foundation for growth. The figures come from client reports.
IDATEX
YKK sewing accessories
+6,246%sessions in 9 months of SEO after the migration
View case studyidatex.com.ua
Solar equipment store
Inverters, panels, batteries
+3,996.7%clicks from Google in 14 months
View case study
BARHAT LASHES
Supplies for lamination and tinting
100%pages with optimized tags before the ad launch
View case study
Stages
How the SEO foundation takes shape alongside development
We agree on the stage schedule with your development team at the start.
- Step 01
Brief
You tell us about your assortment, market and the planned store opening date.
- Step 02
Contract and payment
Payment by card or by transfer without VAT; we sign the contract in "Vchasno" or work under a public offer.
- Step 03
Semantics
We collect the queries of the niche and group them into clusters.
- Step 04
Structure
We build the category tree and agree on it with you before the catalog is filled.
- Step 05
Tags and templates
Key pages and top-level sections get manual tags, product groups get their own formulas.
- Step 06
Analytics and report
We connect Analytics and Search Console and hand over the report within 24 working days.
The method in brief
Semantic core: where a store that gets found begins
A semantic core is all the queries people use to search for products in your niche. Clustering divides it into groups: each group of queries is served by one store page. This is how advanced SEO optimization of a Shop-Express website turns demand into a catalog structure.
- large query groups become top-level categories;
- refinements by type, brand or purpose become subcategories;
- queries without purchase intent become topics for information pages.
From day one the catalog matches demand, and it can be developed without restructuring. Once the store launches, SEO promotion of an online store builds on this foundation.
Questions
What people ask about SEO for a new store
Why pay for SEO while the store isn't running yet?
Structure and tags are cheapest to lay down while the catalog is empty. Once it is filled, every change to the sections affects hundreds of products and page addresses that Google already knows.
What should I bring if there's no website yet?
Your assortment or at least a list of product groups, the market and the planned launch dates. You don't need a finished website to start the work.
Which pages do you write manually?
We manually write tags for the home page, the main pages and every top-level section. Subcategories and products get tags through the templates of their product groups.
My store is already running. Will EXCLUSIVE fit?
For a filled catalog, PRO is usually the better value – it puts the existing sections in order. Choose EXCLUSIVE when you plan to rebuild the catalog anyway.
Can you build the store itself too?
Yes, launching online stores is one of LightSEO's areas of work. Details are on the online store development and launch page.
How long does the package take?
24 working days. We agree on the catalog structure early, so the store can be filled following it while we write tags and set up templates.
What comes after launch?
The store is ready for regular promotion: texts, pages for catalog filters, external links. For the first sales, you can launch Google Shopping right away. All formats for the platform are on the SEO at the Shop-Express development stage page.
EXCLUSIVE package · from $750
We'll prepare your store's SEO for the opening
Tell us what you will sell and when you plan to open. We'll agree on the stage schedule with your development team and name the date when the catalog structure will be ready. We work Monday to Friday, 9:00 to 18:00; on Telegram we reply fastest.
- The structure is agreed with you before the catalog is filled
- Fixed price and contract
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00