What a semantic core is and why a store needs one
LightSEO · Semantic core
What a semantic core is and why a store needs one
A semantic core is a map of demand, far more than a list of keywords to work into the text: what people search for, what they call it and how many of them there are.
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words to stuff into the text
The essence
What it really is
A list of how people phrase their need. The same thing can have five names – and only one of them is popular.
The basis for the catalog structure. Every large group of queries should get its own page. No page – no traffic.
An estimate of the niche potential. The total search volume shows how much traffic you can get at all.
Types
What kinds of queries there are
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Commercial
"Buy", "price", "order". The most valuable – the person is ready to pay.
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Informational
"How to choose", "what is the difference". They bring in people who are still thinking it over.
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Branded and navigational
The name of a brand or a store. The warmest traffic and the cheapest.
Misconception
What a semantic core does not do
It does not improve rankings by itself. It is data for making decisions. The effect comes from the structure and content built on that data.
It is not collected once and for all. Demand changes: new models, brands and phrasings appear.
Need a semantic core for your store?
We will collect the core, cluster it and show which pages are missing for the real demand.
