Resources at launch are limited, and two urges pull them in different directions: uploading more products and bringing in more people. Both seem right, but the order matters.
Extremes
Five thousand items and not a single order, because nobody knows about the store. A catalog only means you are ready to sell; sales are a separate step.
A person came for a product, and the category has three items, none of which fit. The money for the click is spent, and there is no sale.
The order
Choose a category you can cover properly and fill it until customers have a real choice.
Ads or SEO promotion for specific pages instead of the whole store at once.
You add the next category based on what customers asked about, what they searched for in the site search and what was missing.
The result
We will look at your product range and niche – and tell you which category to start with and where to direct your first ad budget.
