"We'll do it in 3 days" and "development takes 6 months or more" – both extremes exist on the market, and both should be a red flag. We break down what makes up the launch timeline and what really stretches it.
Day by day
Niche and demand analysis, category design, technical start: domain, platform, SSL. The most underestimated stage – structural mistakes are the most expensive to fix later.
Customizing the home page and the product page, banners, catalog import from the supplier's file, manual polishing of top products. In parallel – SEO templates for meta tags.
Payments, Nova Poshta, Telegram notifications, analytics and the pixel. A must – a test order from the cart all the way to the SMS.
Policy pages that meet Google's requirements, feed submission, review, campaign setup. Day 14 – the store is selling.
Why it can take longer
Photos, logo, texts "will be ready tomorrow" – for three weeks straight. Solution: start with what you have and improve it after launch.
"Move it 2 pixels" over and over – a month gone. Solution: collect revisions in batches for each interim review instead of sending one a day.
The price list in a notebook, photos in Viber, prices "in your head". One proper supplier file saves a week of manual work.
Red flags
In that time, the only realistic option is to slap a template on with no demand-based structure, no integrations and no ad preparation. All of that gets finished later – for extra money.
For a typical store, this means either custom-coded development that will be outdated by release, or a conveyor belt where your project sits in a queue. Half a year without sales is a lost season and a head start for your competitors.
14 days – a proven process with clear stages and interim reviews. We need 2-3 hours of your time for the brief and approvals – we do the rest.
📝 Find out the timeline for my projectFree consultation. We will give you an honest timeline for your product range and goals
