"So how much does a click cost?" is the first question before launching ads. The honest answer: it depends on the niche, the competition and the format. Here are approximate ranges for the Ukrainian market, so you can estimate your budget before launch.
2026 benchmarks
These are approximate ranges for a rough budget estimate, with no guarantee attached: the real price depends on the region, the season, your competitors and the quality of your website. Google Keyword Planner shows exact figures for your queries for free – or we show them during a consultation.
What affects the price
Clicks are sold at auction: more advertisers on a query means a higher price. That is why "buy iphone" costs more than "buy ranobe spring case".
Google gives a discount for relevance: a fast website, a precise landing page, a clear product page. A poor website pays 30–50% more for the same click.
Before the holidays and on Black Friday the auction heats up – clicks get tens of percent more expensive. That is normal: conversion is higher in season too.
The key point
A UAH 20 click that converts 3% of traffic gives you an order for ~UAH 660. A UAH 8 click with 0.5% conversion gives you an order for UAH 1,600. The goal is an acceptable cost per order relative to your margin, and a cheap click alone does not deliver it. That is why the real effort goes into a website that converts and campaigns that bring the right people, rather than into chasing cheap clicks.
We will collect real bids for your queries, forecast your budget and cost per order – and tell you honestly whether the ad economics work with your margin.
📝 Get a budget estimateFree consultation. We build the forecast on real auction data, never "out of thin air"
