We break an online store's ad budget down into its parts: how much goes to clicks, how much to campaign management, and at what amount ads start bringing in orders instead of simply "burning" money.
What the budget consists of
This is the money Google charges for clicks. It depends on the niche and the competition: in product niches it is usually UAH 3–7 per click.
A specialist's work: setup, optimization, reports. Without management, the budget burns out twice as fast.
Shopping/PMax requires a correct product feed. Errors in the feed mean rejected products and a wasted budget.
The system learns during the first 2–4 weeks. This money pays for the data that performance then grows on – it is an investment in results.
Sample calculation
The figures are approximate: the actual bid depends on the niche, the region and the quality of the website. Cheap traffic is simply unavailable in competitive categories.
Where the money disappears
Google does not have time to collect enough data for learning, so the campaign "suffocates" and never reaches results.
There is traffic, yet no orders: a slow page, a confusing product page, a complicated checkout.
Without conversion tracking set up, you cannot see which products and campaigns actually sell and which ones only spend.
Comparison
Advertising is an investment. The real question is "how much does it return?" – rather than "how much does it cost?"
We will tell you the real cost per click in your category, calculate a starting budget and show you at what amount to expect orders.
No "burned" budgets and no promises of "leads for UAH 5".
Get a budget estimateThe consultation is free
