How much it costs to maintain a store every month
LightSEO · Money
How much it costs to maintain a store every month
A store is an asset with ongoing costs, more than a one-time purchase. Understanding these numbers at the start saves you from an unpleasant discovery in the third month.
1
biggest expense item – advertising
3
things you should never skimp on
Mandatory
The minimum a website cannot work without
Platform or hosting. A base amount every month or every year – the most predictable part of the costs.
Domain. A small annual payment, but without it the website simply stops opening.
SSL certificate. If it is not included in the plan. Without it, the browser marks the website as unsafe.
As needed
Services around the store
📞
Telephony
If you take calls and want to record and count them.
🗂
CRM
When there are more orders than fit in your head and a spreadsheet.
✉️
Newsletters
Email or messengers – depending on where your customer base is.
💬
Website chat
There are often free plans, but with limits on the number of conversations.
The biggest
Promotion
Advertising budget. The least predictable item: it depends on the niche, the season and the competition.
Contractor's work. Separate from the budget – this is payment for setup and management, while the clicks are paid from the ad budget.
SEO. Monthly costs with a cumulative effect: the longer you work on it, the less you depend on paid traffic.
Attention
What you should not skimp on
Analytics. Without it, you don't know what works and spend money blindly.
Speed and hosting. A slow website costs you sales every day, and the loss keeps repeating.
Order processing. By saving on a manager, you can easily lose more on unclosed requests than you saved.
We will calculate the real cost of maintenance
We will tell you which services your store actually needs and which ones you can easily do without at the start.
