How much does an online store cost in 2026: Horoshop vs Prom, WordPress
LightSEO · Honest comparison · Current prices for 2026
How much does an online store really cost?
We compared Horoshop, Prom.ua, Weblium and WordPress/OpenCart on three parameters: annual cost, what the price includes and – most importantly – the hidden costs you only discover after launch.
12 mo
calculation horizon
Main table
Price, features and hidden costs
Platform
Annual cost
What is included
Hidden costs
Horoshop Standard
UAH 9,792/year
UAH 816/month, up to 20,000 products
Hosting, SSL, design builder, the full set of e-commerce features, integrations, support
No commission on orders. However much you sell, you pay only the plan fee
Prom.ua
Packages from UAH 3,000
up to UAH 7,500–10,500/year (website 6,000–10,000)
Hosting, catalog / marketplace
A UAH 10 commission on every order (since July 21, 2025), even on your own domain + 6% ProSale in the catalog + Prom-oplata (Prom payments) 1.7–3.5%. At 1,000 orders/month that is UAH 10,000/month in commission alone
Weblium (Unlim)
≈ $96/year
~UAH 4,000 at an exchange rate of ~42
Google Cloud hosting, SSL, up to 10,000 SKUs, a free domain for one year
Limited e-commerce: no inventory/multi-vendor features, limited integrations with Nova Poshta, 1C and payment systems. Once the store grows, you will have to migrate
WordPress / OpenCart + hosting
UAH 2,000–5,000/year
"on paper": domain 300–500 + hosting UAH 1,200–4,000
The engine itself is free, SSL is usually free
The biggest hidden expense: paid themes and plugins (WooCommerce extensions, anti-spam, backups) + your own or someone else's time for updates, security patches and plugin compatibility. For a store that actually sells, this eats up the entire price difference
Prices and terms are taken from the platforms' public pricing as of 2026. The dollar exchange rate is approximate.
Let's do the math on a real example
A store with 300 orders per month
Horoshop
UAH 9,792/year
Standard plan – UAH 9,792
Commission on 3,600 orders – UAH 0
Plugins and custom work – UAH 0
That is all. This is the final figure
Prom.ua
from UAH 46,500/year
Package – from UAH 10,500
UAH 10 commission × 3,600 orders – UAH 36,000
+ ProSale 6% and Prom-oplata 1.7–3.5% – on top
4–5 times more expensive per year
And the more you sell, the bigger the difference becomes. On Horoshop, growing sales leave the platform fee unchanged.
Features included in the price
What Horoshop includes in the plan right away
🛒
Full e-commerce
Cart, promo codes, promotions, stock levels, order statuses – without a single paid module
🚚
Integrations out of the box
Nova Poshta, Rozetka, payment systems, SMS, Telegram bot, CRM – switched on in a couple of clicks
🔍
SEO tools
Title/Description templates, friendly URLs, structured data, speed – the things you pay plugins for on WP
📱
Mobile version
Responsive out of the box, with no separate development or "mobile themes"
📦
Product feeds
Google Merchant, Facebook catalog, price lists for marketplaces – generated automatically
🛡️
Security and updates
Hosting, SSL, backups and updates are handled by the platform. Nobody will "hack your site through a plugin"
What pricing pages keep quiet about
Competitors' hidden costs
Prom.ua
A UAH 10 commission on every order – even on your own domain
ProSale 6% on sales from the catalog
Prom-oplata 1.7–3.5% of turnover
Your store is a marketplace storefront, with competitors always next to you
Weblium
No inventory management and no full e-commerce features
Limited integrations with Nova Poshta, 1C, payment systems
The store grows → a move to another platform: new development + migration + an SEO drop
WordPress / OpenCart
Paid themes and plugins: WooCommerce extensions, anti-spam, backups
Constant updates, security patches, plugin conflicts
You need a developer on call – or your own time instead of your business
Conclusion: Horoshop is objectively the best value
The only one of the four platforms where the annual price is the final price: no commissions on sales, no paid plugins and no growth ceiling that forces you to migrate. You pay for the platform and keep the percentage of your success to yourself.
We are a certified Horoshop partner and launch turnkey stores: design, content, SEO structure and ads. The average launch takes 14 days.
📝 Estimate my store
Free consultation. We work officially, and payment in installments is possible
