Technical SEO audit: what gets checked first
LightSEO · Technical SEO
Technical SEO audit: what gets checked first
A useful audit skips the hundred-page document that lists everything in sight. It is a list of problems sorted by how much money each of them costs you right now.
Areas
What gets checked
🔍
Indexing
How many pages are indexed, what is excluded and why, whether there is junk.
🏗
Structure
Whether categories match search demand, whether there are duplicates or empty sections.
⚡
Speed
Mobile version metrics measured on real inner pages instead of the home page.
🏷
Metadata
Duplicate titles, empty descriptions, heading errors.
🔗
Links
Internal linking, broken links, redirect chains.
Priorities
What to fix first
Whatever blocks indexing. If pages are missing from search, nothing else matters.
Whatever hurts conversion. Product page speed, a broken mobile version, checkout errors.
Whatever dilutes link equity. Duplicates, canonical, redirects.
Everything else goes into the growth plan. Meta tags and copy matter, yet they cannot save a technically broken site.
Result
What the report should look like
A task list instead of a description of problems. "Close filters from indexing, set canonical on these pages" instead of "duplicates found".
With an impact estimate. What will pay off within a month, and what within six months.
Need a technical audit of your store?
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