Blog topics for an online store: how to find them
LightSEO · Content
Blog topics for an online store: how to find them
Good topics come from outside the office. You find them where people have already put their questions into words – in search, in chats with your managers and in reviews.
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criterion – real demand
Sources
Where to look for topics
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Customer questions
What people ask most often in chat and on the phone. Every question is a ready-made article.
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Search suggestions
Google autocompletes people's real questions for them.
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Search Console
Informational queries you already sometimes show up for – a fast track to the top.
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Competitor blogs
Look at which of their topics have actually drawn traffic.
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Reviews and discussions
The problems buyers write about are the topics the market cares about.
Filter
How to choose from dozens of ideas
Check the demand. If nobody searches for the topic, the article will bring zero results, however good it is.
Assess the competition. If big media outlets hold the top spots, pick a narrower topic where you can win.
Check the link to your products. The article should lead to the catalog, otherwise it is traffic for the sake of traffic.
Priority
What to write first
Topics closest to the purchase. "How to choose", "which is better" – they convert better than general overviews.
Not sure what to write about on your blog?
We will gather topics based on real demand in your niche and draw up a publishing plan.
