Title and Description: how to write them so people click
LightSEO · Content
Title and Description: how to write them so people click
Meta tags are your ad in the search results. Your ranking decides whether people see you, and the Title and Description decide whether they choose you among ten others.
50–60
characters in the Title
120–160
in the Description
Title
Title rules
The main query goes first. What the person searched for has to be visible right away, without scrolling.
Uniqueness. Duplicate Titles across dozens of pages are one of the most common mistakes in online stores.
No keyword lists. "Sofas, sofas Kyiv, buy sofas cheap" looks like spam and gets no clicks.
Add what sets you apart. Price, availability, free delivery, warranty – whatever your competitors lack.
Description
Description rules
🎯
It is your ad copy
It has no effect on rankings and a direct effect on clicks.
💡
Give a reason to choose you
Product range, terms, delivery time, warranty.
📣
Call to action
"Choose from 200 models", "Delivery in 1 day" – concrete specifics work far better than "come visit us".
Scale
What to do with thousands of pages
Templates with placeholders. The template has to produce distinct, meaningful titles – identical lines with only the name swapped in will not do.
Manual work for the top pages. Your twenty most important categories deserve individual meta tags.
Lots of impressions and few clicks?
We will rewrite the meta tags for your key pages – the fastest way to grow traffic without changing your rankings.
