How to update old articles
LightSEO · Content
How to update old articles
An article that ranked at the top a year ago gradually loses positions. It hasn't become worse – fresher and more complete materials have appeared.
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cheaper than a new article
Why
Why an update pays off better than a new article
The page already has weight. Links, age, behavioral data – all of this works in its favor.
Results come faster. An updated article often returns to the top within weeks, while a new one takes months to get there.
It costs less. Rewriting a third of the text is easier than writing from scratch.
Candidates
Which articles to update first
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The ones that dropped
They were at the top and slid to page two – the best candidates.
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Impressions without clicks
The position is there, the clicks aren't – the problem is in the Title and Description.
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Outdated facts
Prices, models and terms that are no longer current.
What to do
How to update
Add what competitors don't have. Look at the top 5 and find the questions you haven't covered.
Refresh the facts and examples. Up-to-date data increases the value of the page.
Rewrite the meta tags. This is often what brings the biggest increase in clicks.
Keep the URL. An update is an edit of the existing page, published at the same address.
Your blog has stopped bringing traffic?
We'll find the articles worth updating and win their positions back.
