How to check demand in a niche before launch
LightSEO · Analysis
How to check demand in a niche before launch
The most expensive mistake is investing in a store in a niche where there is no demand, or where demand is several times lower than it seemed. You can check this before spending anything on development.
1
the key question – margin
Sequence
Four steps of the check
1
Check search volume
How many times a month people search for your product. Look at the whole group of queries instead of a single one: names, synonyms, refinements, brands.
2
Assess the competition
Type the queries into search. Only marketplaces at the top – it will be hard. Small specialized stores in the results – the niche is alive.
3
Check seasonality
Many niches live on a few months a year. That is fine, it just changes your planning and budget.
4
Run a test
A small campaign pointing to a simple landing page. In two to three weeks you will see the real cost per click and cost per inquiry.
Nuances
What to watch out for
People name the product differently than you do. It often turns out that the professional term is barely searched, while the everyday name gets thousands of searches.
Low search volume is not always fatal. It means you will have to create demand with advertising, and that requires a different budget and a different strategy.
Catch the season in advance. Launch before the season instead of at its peak – otherwise you will arrive when competitors have already collected the orders.
The main thing
What to look at in the test results
Look beyond the number of inquiries. A niche can have demand and still lose money at current advertising prices.
Cost per inquiry versus margin. This is the key number. It is better to learn it from a test that costs a few thousand than after six months of full-scale work.
Want to check a niche before launch?
We will gather search volumes, look at the competitors and tell you whether it makes sense to enter – before you invest money in a website.
