Two sales channels are great until the trouble starts: an item that is already out of stock gets sold on Rozetka, prices drift apart, and the manager gets lost between two dashboards. Here is how to set up parallel sales so they run on their own, with no manual juggling.
Architecture
Products, prices and stock are managed in one place – the website admin panel. This is the "source of truth": change something here and it changes everywhere.
The website platform generates an export in the marketplace format and updates it on a schedule. Add a product to the website and it goes to Rozetka by itself.
Sell the last unit on the website and the feed removes it from the marketplace, and vice versa. That ends the era of "sorry, this item is out of stock" and negative reviews over cancellations.
Rules of coexistence
The long game
Every marketplace order is the contact of a person who has already trusted you. A parcel insert with a promo code for the website, branded packaging, a newsletter subscription – and they make their second purchase with no commission. After a year of this work, your own channel naturally becomes the main one, with no sudden moves and no loss of turnover.
We will set up automatic export from the website to Rozetka, stock synchronization, collection of orders in one window and the mechanics of moving buyers into your own customer base.
📝 Set up multichannel salesFree consultation. We will review your current inventory tracking and show what can be automated
