How to write SEO text that people actually read
LightSEO · Content
How to write SEO text that people actually read
The split into "text for people" and "text for search engines" is outdated. Modern search evaluates how well a page answers the user's question – and that is exactly what the buyer wants.
1
goal – answer the question
Rules
Three things that make the difference
Answer a specific question. The text on a category page should help people choose. If it doesn't help, nobody reads it, and user behavior shows it.
Write in the buyer's language. If customers say "extension cord", write "extension cord". Professional terms belong in the specifications.
Add structure. Subheadings, short paragraphs, lists. Nobody reads a solid wall of text.
Mistakes
What doesn't work
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Fluff
"In today's world, it's hard to imagine life without…" – a paragraph you can delete without losing anything.
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Keyword stuffing
A key phrase in every sentence. It looks unnatural and works against you.
📋
Retelling the specifications
What is already in the table doesn't need to be repeated in the text.
Check
How to tell that a text is good
Read it aloud to a customer. If you wouldn't be embarrassed to say it in a conversation, the text is good to go.
Remove the keywords and reread it. If the text falls apart without them, it was written for keywords instead of people.
Need texts that work?
We will write content for your categories – useful to buyers and optimized for search.
