How to collect search queries for a store category
LightSEO · Keyword research
How to collect search queries for a store category
Keyword research for a category goes far beyond exporting a thousand phrases from a tool. It means finding out how real buyers phrase what you sell.
1
base phrase to start with
0
junk phrases in the final list
Sources
Where to get queries
🔎
Search suggestions
What Google autocompletes for you is real, popular phrasing.
📊
Search Console
The most valuable source: the queries you already show up for, even if you have not optimized for them.
🏬
Competitors
See which category and filter pages the top-ranking sites have opened for indexing.
💬
Search on your site
What people search for inside the store – and what they fail to find.
Process
How to work with the list
Start with a base phrase. The category name the way the buyer says it, in the buyer's words instead of the supplier's.
Expand it with modifiers. Brand, material, size, purpose, price segment – what people add to the base query.
Remove irrelevant queries. Queries about repairs, instructions or other products that got into the list by accident.
Group by intent. Phrases that lead to the same search results page – one group and one page.
Result
What you should end up with
A list of groups instead of single phrases. Each group is a potential page with its own Title and text.
With a demand estimate. So you know which pages to build first.
Not sure what to optimize your categories for?
We'll collect keywords for your niche and show you which pages you need and in what order.
