Legal pages of an online store: what they are really for
LightSEO · Must-have
Legal pages of an online store: what they are really for
Legal pages are usually made last and treated as a formality. In fact, they work on three levels at once – and missing just one of them can stop your ads.
The minimum
What the website must have
Privacy policy. What data you collect, why, and what you do with it. Every store with forms needs one.
Public offer agreement. The terms of sale: how an order is placed, how it is paid for, and when ownership passes to the buyer.
Return and exchange terms. Deadlines, the condition of the item, and who pays for return shipping.
Seller details. Legal name, form of registration and contacts – the things that tell the buyer who they are dealing with.
Why
Three levels of impact
📢
Advertising
Ad review checks how transparent the seller is. No return terms and no contacts is a direct path to a blocked account.
🤝
Trust
Some people open these pages before their first purchase. They skim them to check that there is something specific there.
🔍
Search
Complete legal information is one of the signals of a trustworthy website.
The mistake
The most common problem
Copying a competitor's text together with their company details. Pages like this turn up regularly, and they look exactly like carelessness.
Check your own. Make sure your documents contain your own details, your own deadlines and your actual terms of business.
We will check your store's readiness for ads
We will see which pages are missing and what to write on them so you pass ad review the first time.
